2014 World Barista Competition Changsha Division to Battle on Orange Island on the 6th

(Taiwan's Coffee King Huang Chongqing will serve as a judge for the 2014 World Barista Championship Changsha Division)

(Huang Weilun (first from left), the first Chinese cupper with American SCAA Cupping Instructor certification, will visit Changsha to share stories about specialty coffee)

2014 World Barista Championship Changsha Division Set to Begin

Red Net Changsha, December 3rd (Reporter Chen Siyi) - The 2014 World Barista Championship Changsha Division, hosted by Shanghai Sinoexpo International Exhibition Co., Ltd. and organized by Changsha Menjia Catering Management Co., Ltd., will kick off on December 6th and 7th at the Jiangshen Temple Front Street on Orange Island. "One espresso, one cappuccino, and one creative coffee infused with unique soul" - Hunan's top baristas will gather in Changsha, presenting a unique sensory world of aromatic notes bursting from coffee beans through these three coffee creations.

Competition Format and Evaluation

World Coffee Events (WCE) judges from around the world will evaluate each work based on taste, cleanliness, creativity, skill, and overall performance. A total of 26 contestants from across the province have registered for this competition. Through their mastery of the two basic coffee drinks - espresso and cappuccino - six contestants will be selected to advance to the finals on December 7th. In the finals, contestants will compete with their creative coffees, popular specialty drinks that showcase baristas' imagination and extensive coffee knowledge, presenting their unique flavors and experiences to the judges. The two contestants with the highest scores will advance to the Central China Regional Competition to challenge for the World Barista Championship.

Taiwan's Coffee King to Judge, Launching Specialty Coffee Journey

Chris, General Manager of Changsha Menjia Catering Management Co., Ltd., introduced that this Changsha division competition will become the most watched event in China. "Currently, only the Changsha and Beijing divisions have yet to begin nationwide. For this competition, we have invited Taiwan's Coffee King, Mr. Huang Chongqing, to personally visit Changsha and serve as a judge."

Mr. Huang Chongqing rarely appears in the media, but the Taiwan Bili Coffee Industry Co., Ltd. he founded is renowned in the global coffee industry. He is evaluated by Han Huaizong, author of "Coffee Science," as the number one Chinese coffee brand. He spent 37 years building his coffee kingdom and has made outstanding contributions to the development of the Chinese coffee industry. Indonesian Mandeling coffee was first introduced to Taiwan by Mr. Huang Chongqing. His Bili Coffee Industry Co., Ltd. also operates coffee roasting OEM, roaster import/export, and specialty coffee education. Many well-known talents in China's coffee industry have studied under him, and his son Huang Weilun is the first Chinese cupper with American SCAA Cupping Instructor certification, representing the highest standards in the global coffee industry.

Chris stated that in addition to Mr. Huang Chongqing's participation in this competition, Huang Weilun will also serve as a judge and perform a cupping demonstration for coffee enthusiasts. On December 5th, 8th, and 9th, Coffee King Huang Chongqing and Huang Weilun will also conduct a three-day Specialty Coffee Journey course at Changsha Menjia Coffee, engaging in close professional exchanges with coffee enthusiasts from across the province. Those interested in the Specialty Coffee Journey course can call 18684870383 for detailed inquiries.

Hunan's Barista Industry Enters Professional Development

The World Barista Championship (WBC) is the Olympic competition of the barista industry. Held annually by World Coffee Events (WCE), it aims to select the world's top baristas through competition while promoting the highest quality coffee and advancing the professional development of baristas. The annual WBC competition not only contributes many excellent baristas globally but also focuses worldwide attention on the event.

With the large-scale, orderly, and industrial development of the coffee industry in China in recent years, the concept of a cup of coffee has unconsciously shed the inferior aroma associated with instant products from earlier years. More young people who love coffee have begun to delve into the vast world contained within a small coffee bean.

In the 2009 WBC competition, Hunan, where the coffee industry had not yet developed, saw two baristas emerge for the first time - Jiang Jinyu and Luo Ling from Changsha Menjia Coffee, who stood out in the Central China Regional Competition, winning second and third place respectively. The curtain of the WBC competition has since risen in Hunan, and more baristas have begun to transform from a simple "hobby and interest" in coffee to professionalization.

In 2011, the WBC competition established a Changsha division for the first time, giving Hunan's baristas their own regional competition opportunity. In the four years since the establishment of the Changsha division, more and more outstanding professional baristas have emerged in Hunan, and the region's coffee industry has experienced better development since the WBC event arrived. An Ni Ni Cafe's barista Yuan Yuan, who registered for this year's WBC competition, told reporters, "I've been a barista for two years, and my heart races every time I touch the coffee machine. If I were to describe this feeling, it's like when a girl sees the boy she admires. In this competition, I hope to do my best, win the championship, and move closer to my dream of becoming a more professional barista."

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