Is Starbucks' New Fruit Bubble Cold Brew Coffee Delicious? Employees: It's Great Without Coffee!!

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Starbucks' New Fruit Bubble Cold Brew Controversy

Recently, Starbucks launched three new fruit bubble cold brew products, sparking heated discussions among internal staff and netizens.

Due to the new generation of consumers' preference for the refreshing taste of cold beverages, Starbucks has been placing greater emphasis on creating refreshing sensations in its products across global markets in recent years. Therefore, in the research and development of new coffee products, R&D departments in various regions have favored using cold brew coffee as a base for preparation.

Compared to the rich and robust flavor and texture of traditional high-temperature extracted espresso, cold brew coffee presents a relatively gentler profile overall. Because low-temperature immersion extraction inhibits the release of bitter compounds while utilizing extended steeping time, cold brew coffee can achieve both full flavor and a clean mouthfeel. Consequently, during the preparation process, it can be paired with a wider variety of ingredients, no longer limited to dairy products and flavored syrups. Additionally, since cold brew coffee contains fewer oils and has a lower concentration, it can present more visually appealing layers when paired with juices and sparkling water, while also feeling relatively refreshing to drink.

As a result, Starbucks China has shifted its focus from innovative espresso-based products and began developing new flavors for cold brew coffee. Regarding Starbucks' launch of fruit bubble cold brew this time, many partners and netizens have been eagerly anticipating it, as the lemon float cold brew introduced in previous years was considered quite good.

The result! However, it surprised most people... During internal beverage tastings, many Starbucks partners felt that the flavor of all three products became unappealing after adding cold brew. Therefore, even before the products were officially launched, some partners had already started posting on social platforms advising everyone not to add cold brew coffee when ordering these drinks...

Once the products were officially launched, something outrageous happened! Some partners reported that customers complained about the unpleasant taste after the products were prepared with cold brew... Consequently, more and more partners began recommending that everyone skip the coffee when ordering from this product series, turning it into a delicious fruit sparkling water instead. Moreover, the product's layered presentation looks quite appealing and photographs beautifully!!

Controversy Over Modified Preparation

However, regarding internal partners recommending non-standard preparation methods to general consumers, some netizens believe this is somewhat inappropriate, as casually modifying recipes can affect production efficiency and might mislead customers into thinking such modified products are officially available for sale.

In response, many netizens also tried the ordering method recommended by internal partners and successfully purchased fruit sparkling water without cold brew.

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