Selling Coffee in Herbal Tea Shops?! The Hottest Marketing Trend in the Coffee Industry 2023 - Impactful Sensation

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The Weather Challenge in Guangdong

While others enjoy March's warm spring weather and pleasant climate, March in Guangdong brings daily temperature fluctuations of 13°C, with seasons changing as rapidly as a revolving lantern.

People in Guangdong typically experience alternating hot and cold temperatures in March, leading to the familiar complaints of "damp-heat," "internal heat," "heatiness," "mouth ulcers," "acne breakouts"... Family members often caution:

"Don't drink so much coffee, it will cause internal heat and dampness!"

The Creative Solution: Coffee in Herbal Tea Shops

However! In today's society, people won't let concerns about "internal heat" and "dampness" stop their need for coffee. In Guangdong's business culture, practicality and psychological comfort are paramount. For example:

Since elders worry about coffee causing "internal heat," what if coffee were sold in herbal tea shops? Then people could say:

"Mom, I'm going out to buy something to drink."
-"Going to the coffee shop again?"
"Going to the herbal tea shop!"

What a perfect conversation! If you're really concerned about "internal heat," just wait half an hour after drinking coffee, then ask the shop owner for a cup of "heat-clearing and detoxifying" herbal tea.

Or perhaps like herbal tea shop promotions - buy 5 coffees and get 1 free herbal tea to reduce internal heat... This way, one shop can satisfy the two most important needs of Guangdong coffee lovers: mental refreshment and internal heat relief.

Of course! While this is really about selling coffee in herbal tea shops, the owner mentioned this is only a temporary arrangement borrowing space from their parents' shop, with plans to open an independent coffee shop soon.

The Business Case for Coffee in Herbal Tea Shops

But seriously! As a writer, I think one could save on independent coffee shop rent by simply setting up a coffee bar within an herbal tea shop, which would attract more consumer attention.

Especially in recent years, many coffee shops have become popular by opening in spaces that were formerly traditional Chinese medicine shops, or decorating their coffee shops in the style of traditional Chinese medicine shops.

Now, the nostalgic atmosphere and down-to-earth style of herbal tea shops themselves can attract the attention of many young people.

On one hand, the coffee section gains a more interesting attraction point, giving consumers from different regions and age groups the opportunity to learn about coffee. On the other hand, it also gives the younger generation a chance to understand traditional Chinese culture and Chinese medicine. Through the combination of these two different cultures, both coffee and herbal tea can gain opportunities for deeper understanding and appreciation.

The Future of Coffee and Herbal Tea Integration

Whether it's coffee or herbal tea, industry development needs these impactful combinations to stimulate new generations of consumers' interest in things. With such combinations, there's no need for "medicine-infused coffee" to capture the health-conscious hearts of the new generation.

However, I don't recommend shop owners launching coffees with added Chinese medicinal herbs. These seemingly simple combinations actually test the maker's understanding of both Chinese medicinal herbs and coffee beans. On one hand, you need to understand the medicinal herbs themselves; on another hand, you need to consider whether these herbs' flavors might be too overpowering and mask the original taste of coffee; and on a third hand, you need to consider whether the taste of herbs combined with coffee would be acceptable to the general public.

Last year, many people imitated the "medicine-infused coffee" trend, with messy approaches that made more and more people fearful of Chinese medicinal coffee. All medicine has some toxicity - once used improperly, not everyone can bear the side effects.

If you're really opening a coffee section in an herbal tea shop, just focus on making coffee products that are acceptable to the general public - after all, the herbal tea is right there next to it.

Does Coffee Really Cause "Internal Heat"?

Finally, let's explore a topic from this article: Does drinking too much coffee really cause "internal heat"? Does it really lead to excessive "dampness"?

Common symptoms of "internal heat" include but are not limited to: sore throat, mouth sores, bleeding gums, nosebleeds, etc.

Common symptoms of excessive "dampness" include but are not limited to: fatigue and lethargy, dizziness and headache, dry mouth, loss of appetite, eczema, diarrhea, etc.

As we all know, coffee has diuretic properties. Whenever you drink a cup of coffee, you'll need to use the restroom soon after. Some people feel "internal heat" or excessive "dampness" after drinking coffee, possibly because they didn't drink much water afterward. When the body lacks sufficient water, it sends dehydration signals, and ultimately, the symptoms presented are similar to "internal heat" or excessive "dampness." Therefore, there's a reason why people feel "internal heat" or "excessive dampness" after drinking coffee.

So after drinking coffee, we don't need to rush for herbal tea! Drinking a couple more glasses of water can effectively alleviate these symptoms!

Image source: Xiaohongshu zmz, Internet

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