BMW Silver Card Members Rush for Luckin Coffee! Causing BMW App to Lag and Crash

As everyone knows, Luckin's expansion strategy leans heavily on handing out coupons, and even today you can find its "freebies" scattered across multiple software platforms.

Recently, car owners have been complaining on Xiaohongshu, Weibo, and WeChat Moments about the BMW app crashing — all because they were trying to grab Luckin coffee coupons.

Silver card members verified through the BMW app can receive one free Luckin coffee coupon per month (black and gold card members can receive two). To take advantage of this benefit reserved for BMW members, everyone rushed the app at once, causing it to lag and crash.

It is reported that BMW and Luckin distribute free coupons during the last week of each month, known as "BMW Member Week," specifically on Thursday and Friday mornings at 10:00 AM. Because quantities are limited, it is first come, first served. Car owners set alarms for 10 AM to make sure they could open the app right on time.

Online, some car owners asked for tutorials while others shared their strategies. Those who successfully snagged coupons thoughtfully put together "nanny-level" guides for others to follow. But were they really sharing tutorials? No — this was a badge of the prestigious status of BMW owners.

In fact, this BMW app benefit isn't new. It started back in the middle of last year. Users have recently reported, though, that Luckin coupons have been particularly hard to snag over the past two months.

So just how many users were trying to reach the app at the same time to crash it? In the eyes of ordinary working people, BMWs aren't cheap, and if you can afford a BMW, do you really need to struggle this hard to grab a coffee worth just over ten yuan?

One car owner posted the longest wait at 1 hour and 13 minutes. For this free Luckin coffee, owners truly went through a great deal of trouble. Members also shared their reasoning for the coupon rush: "Spend when you should, save when you can," and "Determined to drink back the money spent on the BMW."

According to feedback from owners who failed to get coupons, some couldn't even reach the activity page because of the lag, while others found the app completely unresponsive. After several attempts they still couldn't secure the coupons. After waiting more than half an hour, the app would freeze, and the "data connection error" screen left owners in tears.

The wealthy, in pursuit of premium freebies, will persevere even when the software is buggy. It seems the BMW app's backend programmers really need to upgrade their systems — otherwise they will genuinely disappoint the owners who wake up early to wait for free Luckin coupons.

Image source: Internet

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