A Single Class Costs Up to 1000 Yuan?! Coffee Training is More Profitable Than Coffee Shops

As coffee gradually becomes part of daily life — an everyday, almost essential need — drinking it has turned into a lifestyle choice, a way to unwind. Over the past two years, coffee shops have multiplied all around us: in business districts and residential communities, in small towns and even the countryside. Passion for coffee keeps climbing, and consumption grows year after year.

Recently, per CCTV Financial News, the booming number of cafes has driven the rapid development of professional coffee training institutions. From beginner latte art experience classes to advanced courses in specialty coffee and Chinese-style creative coffee, these institutions serve coffee learners of every stripe.

Some training providers report that searches for "specialty coffee" are up 207% year-on-year since the start of this year. Their students include not only aspiring cafe owners but also a growing number of people simply fascinated by coffee culture, learning it as a hobby.

A single coffee training session currently runs between 300 and 1000 yuan. As the market diversifies, some businesses also tailor exclusive courses for students who have no interest in opening a shop or earning certifications — they just love latte art.

As one training institution's director put it: "Coffee training today covers not only brewing courses and professional barista programs, but sensory evaluation and roasting courses too. We've trained roughly five to six hundred people in total. Popular courses need to be booked half a month in advance, and instruction is essentially one-on-one or one-on-two."

The numbers back it up: since October this year, searches for "coffee training" have risen 77% over the same period last year, and online orders for training experiences have grown more than 50% year-on-year. Users aged 20–35 make up the core audience, over 70% of the total.

According to iiMedia Research's "2022–2023 China Coffee Industry Development and Consumer Demand Big Data Monitoring Report," more than 80.5% of coffee consumers drink at least one cup a week — higher than the 66% for tea. Within that group, 21.5% drink a cup every day, more than 261 cups a year.

Coffee has also evolved from a trendy in-store experience into a daily delivery order — an "energy boost" on demand. Freshly ground coffee has become an everyday delivery beverage for young people, growing even faster than milk tea.

As demand climbs and shops multiply, the need for coffee professionals grows with them — and the flood of new learners keeps pushing the training market forward. China's coffee industry is rising on every front.

Image source: Internet

FrontStreet Coffee Recommendation

If a latte art class has you hooked and you want to keep practicing at home, FrontStreet Coffee's Classic Blend is the bean for it — designed for espresso machines and moka pots, with crema so dense and fine that even a beginner on non-professional home equipment can pour clean patterns. Its traditional Mamba-style recipe (Mandheling plus Brazil) is mellow, rich, and forgiving — the ideal training partner.

Planning to open your own shop after the course? FrontStreet Coffee's Commercial Blend and the Dark Cocoa Blend are built for exactly that: balanced, reliable, cost-effective espresso with plenty of body and crema, suited to everything from Americanos to lattes. And for a distinctive signature milk drink that sets your menu apart, the fruity Strawberry Candy Blend delivers a vivid strawberry-candy sweetness that customers remember.