How to Become a Coffee Blogger? What Does a Barista Blog Need to Do?

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The Rise of Coffee Blogging: Is It Too Late to Start?

Becoming a coffee blogger has become a career aspiration for many enthusiasts, following the path of baristas. Today, when we browse short videos and social media platforms, we can feel that in the past one or two years, more and more "wild" coffee bloggers have emerged, sharing their daily coffee experiences and gaining attention from netizens.

Therefore, many followers have sent private messages asking whether it's still possible to become a coffee blogger now. Whenever encountering these questions, our writing team always asks: "What do you want to convey through this career as a coffee blogger?" The majority of responses are: "To share delicious coffee."

The Reality of Coffee Blogging

Opening social media and short video platforms, we can easily find coffee shop review articles/videos with numerous likes, comments, and shares, which might create an illusion: if I go on cafe tours and know how to take good photos, can I be like them?

Of course, this is also what coffee bloggers do, but if all sharing only revolves around products and environment, and the evaluations are uniformly positive, this type of work is more like that of a cafe review blogger. If you only rely on cafe reviews to attract attention, it might be quite challenging.

Coffee blogging doesn't have a clear definition - sharing cafe reviews, barista daily routines, coffee knowledge, coffee preparation techniques, coffee industry news, and more are all things coffee bloggers can do. There are many ways to share coffee, all with the hope that more people will pay attention to coffee and get to know better coffee.

When Is the Right Time to Become a Coffee Blogger?

There's no such thing as "too late" to become a coffee blogger - only whether your content has value, whether it's value that can influence consumers or generate income for yourself. Being able to earn income is the biggest reason a coffee blogger can persist - this is a rather practical question.

Currently, many coffee bloggers only have expenses without income. At this point, one needs to consider whether their content has value or if it can resonate with the audience. Some might think they simply want to share without overcomplicating things, but since they've already invested costs, why not do something that can recover those costs?

Diverse Approaches to Coffee Content Creation

Whenever you start, coffee bloggers always have the potential to break through, and there's no fixed way to share - it can be professional or entertaining. Coffee itself is a highly inclusive beverage; you can spread coffee knowledge from a professional perspective, or promote coffee culture through down-to-earth methods.

Currently, coffee bloggers who attract netizens' attention and discussion can be divided into several categories:

Starting from a professional perspective, sharing the development of the specialty coffee industry, visiting coffee producing regions, talking directly with coffee estate owners, helping people understand more behind-the-scenes stories and the latest developments.

Starting from a research perspective, sharing how various coffee equipment/tools and coffee machines affect coffee extraction, helping coffee consumers understand more about the design principles, reasons, functions, advantages and disadvantages of equipment, so that everyone can choose suitable equipment/machines for themselves.

Starting from the perspective of working in a coffee shop, sharing problems encountered in coffee shop operations, the daily life/mishaps of baristas, the daily happenings in coffee shops, and stories about coffee consumers in cafes.

Starting from sharing home coffee preparation, sharing daily coffee-making routines at home/office, discussing new extraction methods developed with netizens, and sharing coffee preparation methods that followers can imitate and challenge at home.

Starting from sharing coffee preparation in different scenarios, showing that coffee making doesn't necessarily have to be in a fully equipped environment - it can be outdoors, in fields... coffee made freely might have a special flavor.

Starting from purely sharing coffee knowledge, using simple and interesting expressions to share coffee knowledge, or sharing through hand-drawn illustrations, animations, and other forms. There are also those who evaluate from a cafe review perspective, objectively analyzing the offerings of various coffee shops from a professional viewpoint.

The Essential Principles of Coffee Blogging

Regardless of the approach, one thing that all coffee bloggers need to agree upon and remember is: never distort facts! There have been coffee bloggers who confused the Guji coffee beans with Geisha coffee varieties, and others who claimed that if you can't taste coffee flavors, you shouldn't drink specialty coffee... Such statements not only mislead consumers but also affect the public's perception of coffee.

Therefore! The most important thing about being a coffee blogger is: respect facts and respect others.

Image source: Internet

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