Luckin Coffee 2023 Latest Store Price List - Luckin Responds to Different Pricing Across Stores

Luckin Coffee 2023 Latest Price List

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Classic Coffee Products (Made with blended coffee beans)

Latte: 15 yuan | Caramel Latte: 17 yuan | Okinawa Brown Sugar Latte: 17 yuan | Vanilla Latte: 17 yuan

Flat White: 17 yuan | Standard Americano: 13 yuan | Strong Americano: 16 yuan

Little Black Cup Series (Made with SOE single-origin premium coffee beans)

Yirgacheffe Dirty: 19 yuan | Yirgacheffe Flat White: 21 yuan | Yirgacheffe Americano: 17 yuan | Yirgacheffe Latte: 19 yuan

Cheese Foam Latte Series

Cheese Foam Latte: 18 yuan | Acacia Red Bean Latte: 21 yuan

Raw Coconut Family (Luckin's first viral best-sellers)

Raw Coconut Latte: 18 yuan | Coconut Cloud Latte: 19 yuan | Raw Coconut Velvet Latte: 19 yuan | Raw Coconut Mocha: 21 yuan | Raw Coconut Matcha: 19 yuan | Meteorite Raw Coconut Latte: 20 yuan

Velvet Latte Series

Velvet Latte: 18 yuan | Raw Coconut Velvet Latte: 19 yuan | Okinawa Brown Sugar Velvet Latte: 19 yuan | Vanilla Velvet Latte: 19 yuan

Thick Milk Latte Series (Made with rich dairy milk)

Thick Milk Latte: 16 yuan | Sea Salt Cheese Thick Milk Latte: 19 yuan | Meteorite Thick Milk Latte: 19 yuan

Ruichino (Frappé series)

Matcha Mango Ruichino: 22 yuan | Cappuccino Ruichino: 19 yuan | Matcha Ruichino: 19 yuan | Chocolate Ruichino: 19 yuan

Price Discrepancies Between Luckin Coffee Stores

In an earlier piece titled "Do Luckin's different stores charge different prices?", we cited reporting from the WeChat account "IQ Tax Research Center," which found that ordering for in-store pickup at the same store at the same moment could actually cost more than ordering delivery.

Yesterday, two hashtags on Luckin's pricing—#SomeLuckinStoresHaveHigherPickupPricesThanDelivery# and #LuckinRespondsToDifferentStorePricing#—climbed onto Weibo's trending list.

According to the trending coverage, some consumers recently reported that the same drinks they bought at Luckin had not only gone up in price compared with before the New Year, but also cost 1 to 3 yuan more for "in-store pickup" than for "delivery."

The trending coverage showed that on May 20, reporters checked a number of Luckin stores in Beijing and confirmed that this price "inversion" does exist. As noted in our earlier article, Luckin's inconsistent store pricing stems from different store-level pricing strategies.

On May 21, reporters from Beijing News Shell Finance asked Luckin staff about the inconsistent prices. Their answer: "Because of differences in logistics, operations, and other costs, different stores apply differential pricing."

On why prices can differ even between stores less than 500 meters apart, Luckin customer service explained that individual stores can apply to their regional supervisors for price adjustments based on local conditions, with base drink prices eligible for increases of up to 3 yuan.

Luckin Coffee has long drawn customers with low prices and a steady stream of coupons. But starting in April of the year before last, revelations of massive financial fraud behind those low prices became a topic of daily conversation.

In fairness, when Luckin first launched it really did set out to "treat Chinese coffee drinkers well." How? Through relentless coupons at 18% and 38% discounts and buy-one-get-one-free campaigns, plus a refer-a-friend promotion that rewarded invitations with free coffee to push app downloads. According to Luckin's own published figures, in July 2018 the chain sold over 18 million cups for revenue of 59.17 million yuan. With discounts that steep, the average price per cup worked out to only about 3.3 yuan—roughly the cost of a bottle of mineral water.

Now Luckin is quietly raising prices. Will the chain that loved handing out coupons most still hold consumers' favor now that the discounts are shrinking?

*Image source: Internet

FrontStreet Coffee Recommendation

That Yirgacheffe Latte or Dirty on the Little Black Cup menu is a nice gateway into single-origin coffee—but if you like what it hints at, brewing Yirgacheffe at home costs far less per cup over time. FrontStreet Coffee's washed Yirgacheffe everyday beans are the classic starting point: white jasmine florals, bright citrus and lemon acidity, and a tea-like finish, at a price gentle enough for beginners.

To go a layer deeper, FrontStreet Coffee's washed Guodingding Cooperative lot comes from the Worka zone at the southeastern edge of Yirgacheffe. Processed with the most traditional washed methods, it trades the heavy, traditional bitterness for fresh, luminous citrus and lemon acidity wrapped in jasmine fragrance. If you prefer the fruitier side, FrontStreet Coffee's Red Cherry natural lot is made exclusively from fully ripe cherries, sun-dried on raised beds and turned every 2–3 hours in the first days to prevent uneven fermentation; after three to five weeks of drying it carries classic Yirgacheffe character plus tropical fruit—citrus acidity, berry juiciness, honeyed sweetness, and a creamy smoothness.

FrontStreet Coffee's Yirgacheffe brewing recipe: a V60 with 15g of coffee at a 1:15 ratio and 90–91°C water, ground to fine-granulated-sugar size (EK43s at setting 10, sieving to 80% retention on a #20 sieve). Pour 30g of water for a 30-second bloom, add 95g to reach about 125g on the scale within the first minute, then when the bed drops to two-thirds, finish pouring the remaining 100g up to roughly 225g by 1:35. Drawdown completes between 2:00 and 2:10—no café queue required.