Decoding the Secret Price List of Starbucks Reserve Coffee Menu: How to Order at Starbucks Reserve

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Starbucks Reserve vs. Starbucks

Starbucks Reserve and Starbucks differ in logo, brewing methods, and experience. Starbucks Reserve typically uses a star with an "R" logo and offers more diverse brewing methods, providing an immersive experience. Meanwhile, Starbucks uses the green mermaid as its trademark, with products positioned for mass market tastes, offering customers a quiet environment.

Typically, the prices for regular beverages and 13 types of regular coffee bean brewing at Starbucks Reserve are the same as at regular stores. However, Reserve stores also offer beverages exclusive to their locations and various specialty coffee bean brewing options, with prices generally higher than regular beverages or pour-over coffee.

Starbucks Reserve Coffee

Since introducing Reserve Coffee in recent years, Starbucks releases several seasons of Reserve beans annually. Typically, each season features four varieties from different origins with distinct flavors. These beans undergo strict selection standards from coffee-growing countries worldwide, with careful selection of each coffee variety and thoughtful storytelling about each coffee's journey. Starbucks procures, roasts, and provides customers with top-quality coffee beans globally, committed to delivering handcrafted coffee with care in every cup.

The Selection Process

All coffees on the Starbucks Reserve menu are sourced by coffee professionals who visit coffee estates in different countries to understand growing conditions, coffee varieties, and flavor profiles. The procurement department and agricultural scientists at support centers continuously work to assist coffee growers worldwide. Through these partnerships, they seek opportunities to discover unusual and unique coffee varieties. In the tasting department, professional tasters sample over 250,000 cups of coffee annually, from which they select rare and distinctive varieties to create Starbucks Reserve Coffee.

Starbucks Reserve Coffee Bean Criteria:

Terroir Conditions

The growth of coffee, much like wine grapes, is influenced by the specific growing environments of different regions, which largely determines the flavor profile. Factors such as soil, temperature, altitude, rainfall, and sunlight in coffee-growing regions endow coffee with unique characteristics, resulting in a delicious cup.

Processing Methods

The life of every coffee bean begins as a seed within a coffee cherry. How these coffee cherries are processed to extract the beans—what we call coffee processing—has a direct, often profound impact on the coffee's flavor. The harvesting, milling, washing or natural processing, and even aging of coffee before roasting can all contribute to creating a cup with astonishing flavor.

Coffee Varieties

Coffee varieties have a rich history and can create a precious and rare cup of coffee. The four most common Arabica coffee varieties are Bourbon, Typica, Caturra, and Catuai. Bourbon and Typica are ancient coffee varieties, while later varieties are derivatives of these two. Caturra and Catuai are descendants of Bourbon hybrids, created by combining (through natural or artificial methods) two existing coffee varieties to produce a new coffee experience.

Human Stories

Behind every Starbucks Reserve coffee lies a story about families, growers, and communities. These human stories form an indispensable part of the Starbucks Reserve experience.

How to Order:

Because Reserve coffees come from different countries, regions, varieties, and flavor profiles, when ordering, you can inquire about the coffee's flavors, texture, and other characteristics. Staff will recommend suitable coffees based on your preferences, allowing you to choose from options that match your tastes. You can also learn about the story behind each coffee—a truly wonderful experience. This embodies the significance of Starbucks Reserve Coffee.

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