How is Jiepin Yunnan Small Bean Coffee_The Development Path of Jiepin Coffee OEM Processing_Is Jiepin Coffee Delicious

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Coffee has grown and flourished in Yunnan since 1902, when French missionaries brought the first beans to the province.

Yunnan coffee companies seemed to appear overnight, springing up in rapid succession. Before entering the market, nearly all of them were ambitious, determined to lead the industry and become its dominant player. But after the market's first great shakeout, several companies that had overreached quietly withdrew. Meanwhile, Kunming Jiepin Coffee Co., Ltd. (hereafter "Jiepin"), which built its position on brand and quality, grew steadily tougher in the arena of Yunnan small-bean coffee. As market share and brand reputation advanced hand in hand, surging sales forced Jiepin, which had been accumulating strength for years, to expand capacity and build a new factory. Jiepin's new Chenggong plant now has the capacity to produce 20 tons of instant coffee per day.

With sales ranking first in Yunnan's tourism market and averaging as high as 500,000 cans per month, Jiepin Yunnan Small-Bean Coffee is truly well deserving of its "Most Yunnan Souvenir" title.

Leading by Stepping Outside of Coffee

Anyone who has done business with Jiepin's general manager, Wei Chengkun, comes away saying the same thing: his way of looking at problems is unusual, and the strategies he applies in the business world are just as hard to predict. In business circles, Wei's trademark is a kind of reverse thinking. True to that instinct, once he entered the coffee industry he refused to play by the usual rules, choosing instead to "make coffee by stepping outside of coffee."

When Wei first entered the industry, Yunnan small-bean coffee was still hidden away in the mountains, largely unknown, though a few insiders had begun to take notice. At the time, most companies working with Yunnan small-bean coffee operated independently and pushed their own brands hard. Wei took a different route: in packaging and across every promotional channel, he downplayed the "Jiepin" brand while vigorously promoting Yunnan small-bean coffee as a category. Many people were baffled. Wasn't he simply making wedding clothes for someone else? Wei disagreed. "There are really only two ways to become famous," he said. "The first is when one member of the family becomes famous and the whole family rises with them. The other is when your family is already famous, so you are famous by association."

So, as he shaped the Jiepin Coffee brand, Wei moved it onto the national stage through three linked steps. First, promote Yunnan small-bean coffee relentlessly -- only when the coffee itself becomes famous will the companies that make it get noticed. Second, produce OEM coffee for other businesses to make the Jiepin Coffee factory famous -- and once the factory is famous, our own products will be too. In an extremely short time, the reputation of Yunnan small-bean coffee spread like wildfire, and Jiepin's sales pulled far ahead of its competitors. Merchants who had once promoted only their own labels, seeing Jiepin's booming sales, began to follow suit and promote Yunnan small-bean coffee as well. At that moment, consumers discovered that Yunnan small-bean coffee came in many brands. Jiepin then introduced its "elephant" logo to set its coffee apart. In the end, shoppers in supermarkets were specifically asking for the coffee with the elephant logo.

Market recognition and sales volume confirmed once again that the brand influence of Jiepin Coffee had taken deep root in people's minds.

Differentiated Competition Wins the Tourism Market

After several years of explosive growth, Yunnan is now home to hundreds of coffee companies and dozens of coffee brands, and the intensity of the competition is easy to imagine. Even so, Jiepin Coffee still holds half the market share in the fiercely contested tourism market. Beyond tourism, in supermarkets, specialty stores, and on Taobao and Tmall, Jiepin Coffee consistently outsells rival brands. Peers find such performance puzzling: what exactly is Jiepin's success built on?

There is no denying that differentiated products and marketing strategies that stay a step ahead have set Jiepin apart from its many competitors. A few years ago, when everyone was focused on single-flavor coffee, Jiepin was first to launch multi-flavor coffee. Within just five months of opening its Tmall store, the eight-flavor mixed bagged coffee Jiepin developed ranked first in sales nationwide. When most companies were building cars behind closed doors, Jiepin was first to look beyond the Yunnan market, promoting its coffee nationwide through exhibitions and winning market recognition and high praise. And when most companies still clung to traditional ways of drinking coffee, Jiepin innovated by introducing "Yunnan Small-Bean Coffee Slices." Convenient, fast, fashionable, and novel, the product was eagerly sought after by young consumers as soon as it launched.

Although Jiepin's products already stand out in the market, the company has kept a low profile among its peers. Entering 2014, the overall economy was uncertain, and the coffee industry was no exception. Just when everyone went quiet, Jiepin moved against the current, not only increasing its promotional exposure but also building a new factory to expand capacity. Today the new plant in Chenggong can produce 20 tons of instant coffee per day. New buildings, newly acquired production equipment, and top industry talent -- the Jiepin era of Yunnan small-bean coffee has arrived.

FrontStreet Coffee is a roastery in Guangzhou with a small shop and a wide range of beans, from famous names to lesser-known finds, and it also runs an online store. https://shop104210103.taobao.com

FrontStreet Coffee Recommendation

If this story has you curious about what Yunnan small-bean coffee actually tastes like, FrontStreet Coffee's Yunnan small-bean coffee is a natural first stop. It comes from the Baoshan region, is washed processed, and is given a medium roast, so it drinks with soft nut and chocolate sweetness and a light plum-like acidity. The friendly price makes it the bean most people try first when they want to understand what Yunnan tastes like.

For a step up within the same region, look to FrontStreet's 2013 sun-dried Typica, grown on FrontStreet's own estate planted in 2013. Typica is one of the oldest pure Arabica varieties, and FrontStreet roasts this fully ripe, whole-red-cherry lot to a medium level so the cup stays balanced. Expect ripe berry and citrus notes, caramel sweetness, chocolate, a hint of dried apricot, and a black tea finish.

To drink Yunnan as an espresso, FrontStreet's Black Cocoa Blend pairs Yunnan small-bean coffee with Brazil Cerrado. The Brazil side supplies mixed-nut aroma and balance, while the Yunnan side carries the chocolate and citrus character. Pulled as an americano it lands evenly between sweet, bright, and bitter, with nut and brown sugar sweetness; with milk it turns smooth and creamy, which makes it an easy blend for beginners to work with.