Colombian Coffee Brand - Juan Tiz Coffee Story Introduction_The Best Coffee from Colombia

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Juan Valdez Coffee is carefully selected from premium coffee grown in the Colombian mountains. We use 100% Arabica coffee beans, meticulously selecting them for size and aroma. The finely ground coffee powder brings you the smoothness and rich aroma of Colombian coffee, providing your palate with a unique enjoyment.

Colombian Coffee Brand - Juan Valdez?

In the early 1960s, the National Federation of Coffee Growers of Colombia established a strategy to differentiate Colombian coffee from other origins, which required explaining to consumers what makes our coffee special. In this context, Juan Valdez was created to introduce consumers worldwide to the laborious handmade production process of coffee and the hard work required to produce high-quality coffee. Thus, Juan Valdez was born to symbolize and represent more than five hundred thousand (500,000) Colombian coffee growers and small producers who make their living from planting and producing coffee. The creation of this character is not only a genuine symbol over time but also a friendly face for our product.

The Birth of Juan Valdez

Juan Valdez Coffee is the official brand of the Colombian National Federation of Coffee Growers (FNC) and represents Colombian coffee. In 1960, the FNC created the Juan Valdez character and implemented a global brand strategy. In Colombia and other American countries, the Juan Valdez brand is recognized as one of the world's finest coffees. More than 500,000 Colombian coffee farmers give life to "Juan Valdez Coffee" with their hard work and sweat. When you taste the coffee, you also contribute to improving the lives of others, as part of the sales proceeds from Juan Valdez Coffee directly go to improving the living conditions of Colombian coffee farmers.

Representative of Colombia

In Colombia, Juan Valdez can be seen everywhere on streets and alleys, having become an indispensable part of people's lives.

Coffee Renowned Worldwide

The Colombian Coffee Growers Federation established Procafecol Ltd. to increase the added value of coffee, registering the Juan Valdez brand and promoting and selling products locally and globally. In the United States, compared to awareness of some international brands among consumers, Juan Valdez's recognition is already world-renowned. It created a new category of coffee in the global coffee grading system: 100% Colombian Coffee.

The Republic of Colombia is located at the northernmost tip of South America, within the "coffee belt" most suitable for coffee growth. Colombia borders the Pacific Ocean to the west and the Caribbean Sea to the north, with a mild climate and humid air. The Andes Mountains split into western, central, and eastern ranges within Colombia, where most coffee is grown on the highlands of these mountain ranges. Different altitudes and latitudes create coffee diversity, with different types of coffee maturing at different times, ensuring fresh coffee supply year-round. Nutrient-rich volcanic ash soil, small estate cultivation, and entirely manual harvesting ensure coffee quality. Colombia is the world's third-largest coffee producer.

Manual Harvesting

World coffee is divided into two main series: one is the "hard" coffee represented by Brazil, with a strong taste; the other is the "soft" coffee represented by Colombia, with a light and fragrant taste. The difference lies in the altitude and cultivation methods of the producing areas. Brazil plants coffee in hilly red soil with relatively extensive methods, while Colombia produces coffee in mountain black soil with intensive cultivation.

Manual Selection

Colombian Supremo is a quite representative excellent variety among Arabica coffee species. It is a traditionally deep-roasted coffee with a strong and memorable taste.

Colombian Coffee Brand Recommendations

The Colombian coffee beans roasted by FrontStreet Coffee offer full guarantees in both brand and quality. More importantly, they offer extremely high value for money - a 227-gram box costs only 95 yuan. Calculating at 15 grams of powder per cup of coffee, one package can make 15 cups of coffee, with each cup costing only about 6 yuan. Compared to the prices of tens of yuan per cup sold in cafes, this is truly a conscientious recommendation.

FrontStreet Coffee: A roastery in Guangzhou with a small shop but diverse varieties of beans, where you can find various famous and lesser-known beans. Online store services are also available. https://shop104210103.taobao.com

Important Notice :

前街咖啡 FrontStreet Coffee has moved to new addredd:

FrontStreet Coffee Address: 315,Donghua East Road,GuangZhou

Tel:020 38364473