Colombian Coffee Brand - Juan Tiz Coffee Story Introduction_The Best Coffee from Colombia

Juan Valdez Coffee is made from premium beans grown in the mountains of Colombia. Only 100% Arabica is used, and every lot is selected for bean size and aroma. Ground fine, it delivers the smoothness and deep fragrance that Colombian coffee is known for, giving the palate a genuinely distinctive experience.

The Colombian Coffee Brand Known as Juan Valdez

In the early 1960s, the National Federation of Coffee Growers of Colombia set out a strategy to set Colombian coffee apart from every other origin. That meant explaining to consumers what actually makes the country's coffee special. Juan Valdez was created for exactly this purpose: to show the world the painstaking handmade work behind every harvest and the effort that goes into producing high-quality coffee. The character was born to symbolize the more than five hundred thousand (500,000) Colombian growers and small producers who make their living from planting and producing coffee. Over time, he has become both an enduring symbol and a friendly face for the product.

The Birth of Juan Valdez

Juan Valdez Coffee is the official brand of the Colombian National Federation of Coffee Growers (FNC) and stands for Colombian coffee as a whole. In 1960, the FNC created the character and rolled out a global branding strategy. In Colombia and across the Americas, the Juan Valdez brand is regarded as one of the finest coffees in the world. More than 500,000 Colombian coffee farmers bring "Juan Valdez Coffee" to life through their labor. Buying a bag also supports the people behind it, because part of the proceeds from Juan Valdez Coffee goes directly toward improving living conditions for Colombian coffee farmers.

A National Icon

In Colombia, Juan Valdez turns up everywhere, from the main streets to the smallest alleys. He has become an indispensable part of daily life.

Coffee with Worldwide Renown

The Colombian Coffee Growers Federation established Procafecol Ltd. to raise the value of its coffee, registering the Juan Valdez brand and promoting and selling products both at home and abroad. In the United States, where consumers already know a number of international brands, Juan Valdez's recognition is arguably stronger still. The brand even created a new category in the global coffee grading system: 100% Colombian Coffee.

The Republic of Colombia sits at the northern tip of South America, inside the "coffee belt" that is best suited to growing the crop. The country borders the Pacific Ocean to the west and the Caribbean Sea to the north, and its mild climate and humid air suit coffee well. Within Colombia, the Andes split into western, central, and eastern ranges, and most coffee is grown on the highlands of those ranges. Different altitudes and latitudes produce a wide spread of coffee types, with different kinds ripening at different times, which keeps fresh coffee available all year. Nutrient-rich volcanic ash soil, small estate cultivation, and harvesting done entirely by hand all protect quality. Colombia is the world's third-largest coffee producer.

Picked by Hand

World coffee falls into two broad camps. One is the "hard" coffee represented by Brazil, with a bold, assertive taste. The other is the "soft" coffee represented by Colombia, which is lighter and more aromatic. The difference comes down to the altitude and the farming methods of the growing areas. Brazil plants in hilly red soil under relatively extensive methods, while Colombia grows coffee in mountain black soil under intensive cultivation.

Sorted by Hand

Colombian Supremo is one of the most representative and highly regarded Arabica grades. Traditionally deep-roasted, it produces a strong taste that lingers in the memory.

FrontStreet Coffee Recommendation

FrontStreet Coffee's Colombia Huila is the place to start if you want the textbook Colombian cup. Grown in Huila province, in the southern part of the Colombian Central Range, where the country's most important rivers converge and cultivation sits above 1,500 meters, it is washed and medium-dark roasted. The result is a sweet, rounded coffee with black chocolate and nutty notes, moderate oil, and a full, mellow body. It is versatile enough for a pour-over or French press and also works in a moka pot or espresso machine, so it suits Americanos and lattes equally well.

For a more contemporary expression of Colombia, FrontStreet Colombia Finca El Diviso Sidra is processed as a double anaerobic natural and roasted medium-light. That low-oxygen fermentation drives up the tropical fruit character, and the cup shows passion fruit, grape, apricot, and dried fruit over a complex, intensely aromatic finish. It shines as a pour-over and also makes an excellent cold brew, drip bag, or moka pot coffee.

Finally, for home espresso setups and moka pot users, FrontStreet Specialty Blend was built with cafes in mind. It brings together the creamy, nutty sweetness of Brazilian coffee and the dark chocolate bittersweetness of Colombian coffee, and it produces a fine golden crema. It is the natural base for a rich, smooth latte, and remains beginner-friendly for Americanos, cappuccinos, and mochas.