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What brand is ninety plus? Why is ninety plus LomiTasha called LomiTasha

Published: 2026-01-28 Author: FrontStreet Coffee

Last Updated: 2026/01/28, Professional coffee knowledge exchange. For more coffee bean information, please follow Coffee Workshop (WeChat official account: cafe_style). Coffee and its thousands of variations, growing conditions, processing methods have potential hundreds of aromatic compounds, even more than the world's red wine. Producing coffee flavor requires traditional practice from seed to finished cup through traditional reproduction of the process. Ninety Plus Company in this craft...

For professional coffee knowledge exchange and more coffee bean information, please follow Coffee Workshop (WeChat public account: cafe_style).

Introduction to Ninety Plus

Coffee and its thousands of variations, growing conditions, and processing methods contain potentially hundreds of aromatic compounds, even more so than the world's fine wines. Producing coffee flavors requires traditional practice from seed to finished cup through traditional reproduction methods. Ninety Plus stands as a leader at the forefront of industry transformation. We have developed professional flavor production teams in Ethiopia and Panama to handle every step of coffee processing on the land while maintaining production systems. We plant in small quantities, grow slowly, maintain low yields, and care for the forests in ways that allow coffee to develop fruit, flower, and spice flavors.

Ninety Plus is an internationally renowned coffee bean production and sales company, famous for providing rare and unique raw coffee beans worldwide. All of Ninety Plus's coffee beans score above 90 points in SCAA cupping, and many competitors in the World Barista Championship use coffee beans from this company. Joseph Brodsky officially founded Ninety Plus in 2007, and since the following year until now, we can see traces of Ninety Plus winners in coffee competitions of all sizes around the world. In the 2013 WBC World Barista Championship, among the six finalists, competitors from Italy, South Korea, and Canada used Ninety Plus raw beans.

Flavor Profile and Grading System

The flavor profile chart within Ninety Plus is determined by coffee fruit varieties, farmland microclimates, and processing prescriptions. Flavor profiles range from Grade 7 to Grade 195. Quality, rarity, and price increase with the grade number.

Exquisite raw bean cultivation and processing, excellent coffee varieties, and a unique grading system have made Ninety Plus a top-tier and distinctive representative in the raw bean market. Ninety Plus's exquisite raw bean cultivation and processing Profile Processing system establishes a Profile Processing system tailored to each bean, including planting, harvesting, and processing processes. Through repeated cupping and calibration, it ensures that each bean variety fully expresses its unique fruit flavors.

Unique Flavor Classification

Ninety Plus features unique flavor grading and coded grading. Ninety Plus coffee is classified according to "fruit flavor intensity," different from traditional processing method classifications like Washed, Honey, and Natural. Although similarly categorized into three types—W2, H2, N2—the fruit flavor grades created by different processing methods vary, so you might taste coffee beans processed by natural or washed methods within the honey-processed flavor "H2" classification.

Current information indicates that Level Up is a sub-brand of 90+ Ninety Plus.

Lomi Tasha: The Lemon-Light Coffee

Why is it called Lomi Tasha?

Lomi Tasha from the Level Up series under American raw bean supplier Ninety Plus is a washed Yirgacheffe coffee with outstanding flavor characteristics. Its name comes from the local Ethiopian language, meaning "light lemon." Lomi Tasha showcases the floral and fruity aromas of Ethiopian coffee, with distinct characteristics featuring excellent layering and cleanliness. The flavors of lemon candy and green tea are easily perceived.

Upon entry, it presents obvious green tea lemon candy flavors, with a finish that carries green tea notes. Some say this is a coffee with green tea lemon candy flavors, featuring slight acidity and subtle sweetness that blend together perfectly. Its flavor and quality absolutely do not lose to other precious coffees in the world!

Ninety Plus's Lomi Tasha has rich floral notes, lemon, and jasmine green tea sensations, with a sweet and sour feeling reminiscent of Yakult. In Sidamo, Lomi Tasha means "Soft Lemon," designed to highlight the soft yet bright lemon acidity of this bean.