The Story of Starbucks Verona Espresso Beans - Verona Coffee Classroom Packaging Symbolism

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Verona Coffee: A Tale of Romance and Deep Roasting

Verona is a dark roast coffee bean. On the old packaging, there was a stamp depicting a castle nestled among red flowers, with a couple embracing on a bridge outside the castle, gazing deeply into each other's eyes.

Later, Starbucks redesigned the Verona coffee bean packaging. The golden rose precisely echoes this coffee's theme: a romantic love story.

The triangular geometric decorative pattern is inspired by European mosaic tile designs, conveying a classical and romantic European atmosphere. It also resembles rose thorns, describing this coffee's flavor profile: a fusion of roasted sweetness with the bitterness of dark cocoa notes. Just like a rose, mixing floral fragrance with the stimulation of thorns, creating a taste that is as sweet, bitter, and romantic as love itself.

The Story Behind the Name

Verona is a small city in northwestern Italy, the setting of Romeo and Juliet's story. Juliet's courtyard and house have now become tourist attractions. Starbucks named this coffee after Verona, and even the coffee's logo features the silhouette of Romeo and Juliet, hoping that romantic love would continue eternally amidst the rich aroma of coffee.

Origins and Composition

However, the coffee's origins actually have little to do with Verona. According to Starbucks' official introduction: Verona Blend, representing lovers' sweet whispers, is composed of Latin American and Asia/Pacific coffee beans, with an additional 20% Italian roast coffee blended in, enhancing its flavor complexity and sweetness.

Blended coffee, also known as mixed coffee, combines various single-origin coffee beans to fully showcase the strengths of each. Blended beans are made from coffee beans of different origins to create a more balanced flavor profile.

Tasting Experience

When extracted through pour-over drip brewing, the dark-roasted Verona reveals rich notes of smoky dark chocolate, with a relatively smooth mouthfeel and moderate bitterness.

Understanding Starbucks' Coffee Categories

In coffee workshops, some netizens who are accustomed to espresso-based beverages find this Italian-style coffee unfamiliar and uncomfortable. As Teacher Will explained, Starbucks' coffee is divided into two categories: espresso-based beverages (classic coffee) and black coffee.

The former consists of espresso combined with other ingredients, such as lattes, which are espresso mixed with milk and milk foam. Black coffee is the soul of coffee—the most concentrated expression of coffee essence. Starbucks has many beverages created by partners (employees) that were later adopted as menu items. What you refer to as innovation is called personalization at Starbucks. It involves making coffee according to customers' specific requests.

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