Cross-Strait Coffee Drives Multi-City Expansion of "Caca & King" Affordable Steak Restaurant

Cross-Strait Coffee's Multi-Brand Expansion Strategy

Recently, "Caca & King" steak restaurant, an affordable sub-brand invested by "Cross-Strait Coffee," one of China's largest coffee and Western food chain brands, has been opening stores in multiple cities including Chengdu, Hangzhou, Chongqing, Wuhan, and Shanghai. The steak restaurant specializes in promotional steaks at 40-50 yuan per serving, targeting students, young white-collar workers, and ordinary working families.

Jin Meiyang, President of Zhejiang Cross-Strait Food Chain Co., Ltd., said that Cross-Strait Coffee's market positioning leans toward high-end business consumption, while "Caca & King" focuses on the mass market. Besides "Caca & King," Cross-Strait Coffee has been actively pursuing a multi-brand strategy since last year, including Ben Don Teppanyaki and Taicheng Thai Cuisine Restaurant. Jin Meiyang said: "In the future, we will continue to expand at a rate of launching two sub-brands per year. Where there are student and family diners, there will also be high-end Western restaurants, catering to all consumer levels."

FrontStreet Coffee Recommendation

Affordable doesn't have to mean ordinary, and the same holds for coffee: FrontStreet Coffee's entry-level single origins let newcomers explore major regions without spending much. Try the sun-dried Ethiopia Huakui for its tropical fruit and honeyed sweetness, the washed Gedingding Cooperative Yirgacheffe for jasmine and lemon acidity, or the Brazil Cerrado Red Bourbon for a creamy, low-acid, everyday cup. Each is an easy, value-minded place to start.