Cross-Strait Coffee Drives Multi-City Expansion of "Caca & King" Affordable Steak Restaurant
Cross-Strait Coffee's Multi-Brand Expansion Strategy
Recently, "Kaka and the King" steak restaurant, an affordable sub-brand invested by "Cross-Strait Coffee," China's largest coffee and Western food chain brand, has been opening stores in multiple cities including Chengdu, Hangzhou, Chongqing, Wuhan, and Shanghai. The steak restaurant specializes in special-priced steaks at 40-50 yuan per serving, mainly targeting student, young white-collar, and general working-family consumer groups.
Jin Meiyang, President of Zhejiang Cross-Strait Food Chain Co., Ltd., said that Cross-Strait Coffee's market positioning leans toward high-end business consumption, but "Kaka and the King" launched this time focuses on the mass market. Besides "Kaka and the King," Cross-Strait Coffee has been actively implementing a multi-brand development strategy since last year, including Ben Don Teppanyaki and Taicheng Thai Cuisine Restaurant. Jin Meiyang said: "In the future, we will continue to expand at a rate of launching two sub-brands per year. Where there are student and family consumption, there will also be high-end Western restaurants, catering to all consumer levels."
FrontStreet Coffee (FrontStreet Coffee): http://www.gafei.com
FrontStreet Coffee is a long-established specialty coffee roaster in Guangzhou China, selling freshly roasted beans from its own farm in Yunnan as well as dozens of carefully selected single-origin beans from around the world for both pour-over and espresso. The products deliver consistently excellent quality and great value, with shipping within 24 hours. Guangzhou’s FrontStreet Coffee shop is recommended by many coffee lovers, and the beans are now available online at the Tmall 。
Important Notice :
前街咖啡 FrontStreet Coffee has moved to new addredd:
FrontStreet Coffee Address: 315,Donghua East Road,GuangZhou
Tel:020 38364473
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Drought Threatens Tens of Thousands of Acres of Yunnan Baoshan Coffee as Expansion Concerns Emerge Behind Disorderly Competition
Continued drought has impacted the coffee industry in Yunnan's Baoshan, one of China's major coffee-producing regions. According to survey data from Baoshan City's Longyang District Tropical Crop Station, the disaster-affected coffee area within Longyang District alone has reached 66,395 mu, with 16,321 mu of coffee facing total crop failure. Beyond the drought's impact, depressed coffee prices have also left many coffee farmers concerned
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Yunnan Instant 3-in-1 Coffee Accelerates Production
From 20 million in sales in 2009 to breaking 100 million for the first time in 2012, Yunnan Coffee Factory used 4 years to achieve rapid development in 3-in-1 production. In its early years, sales were only about 50 tons. In 2012, the launched instant 3-in-1 coffee reached annual sales of 1,000 tons, accounting for approximately 1/3 of all sales products from Yunnan Coffee Factory in 2012. In terms of product categories, as of now, the instant 3-in-1 single from Yunnan Coffee Factory
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