Is Starbucks' New Juice Bubble Cold Brew Coffee Delicious? Netizens Say: It Tastes Like Traditional Chinese Medicine...

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Starbucks' Sudden Revelation: New Products Still Face Criticism!

Recently, Starbucks seems to have had a sudden revelation! Their new products are genuinely innovative, yet the product development department is still being heavily criticized?!

Previously, whether from netizens or Starbucks partners themselves, everyone expressed that the new products from Starbucks China were almost exclusively Frappuccinos and Lattes, or that the development team seemed disconnected from reality, persistently fixated on cloud-topped products...

The China development team may have realized that consumers have caught on to their recycling of old ideas... So they began observing Starbucks in other countries and regions, understanding that today's new generation of consumers prefer products with refreshing flavors...

Compared to espresso-based coffee categories, cold brew coffee appears to be more favored by younger consumers. Besides having a more refreshing taste, more importantly, cold brew coffee is highly versatile and no longer limited to changing the overall flavor only through syrups.

Cold brew coffee can be paired with various fruit juices for adjustments, and the amount of flavor syrup can be correspondingly reduced; visually, cold brew coffee can achieve more beautiful layering, significantly enhancing both taste and photographic appeal. The China development team: "I! Get it! Cold brew coffee is popular, let's get on it immediately!" After research and discussion on domestic consumer taste preferences, they decided to launch three brand-new fruit cold brew coffee products. For the flavors, they chose bergamot and green plum, which were popular in the new-style tea beverage circle in the previous two years, as well as guava, which has been very popular in spring for the past two years.

Originally, it was thought that launching a cold brew coffee series with refreshing flavors similar to new-style tea beverages and attractive layering would attract more young consumers! However, even before the products were officially launched, some netizens and internal partners had already started complaining that all three cold brews tasted like Chinese medicine...

Regarding the juices, syrups, and ingredients used in the three products, most partners found them delicious. But! After adding cold brew coffee, the situation changed... One partner commented that the green plum cold brew tasted like chilled banlangen (isatis root), the bergamot cold brew tasted like chilled cold medicine, and the guava cold brew tasted like chilled Chinese medicine soup!

Other comments also expressed that they were really disappointing! Although there were three different flavors, after adding cold brew coffee, they all uniformly tasted like Chinese medicine, which is quite miraculous!

However, taste varies from person to person, after all, different strokes for different folks! Some netizens felt that this new batch of products tasted better, with a much more refreshing taste compared to previous offerings, no longer exclusively dairy-based products, making them more suitable for summer.

Image source: Internet

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