Prada Opens a Coffee Shop! Prada's Classic Mint Green Theme Presented to Perfection!

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Prada and Harrods Launch "Prada Caffè": A New Coffee Space Experience

Recently, Harrods, the world's most prestigious department store known for selling luxury goods and located on Knightsbridge in London, has partnered with Prada to open a brand new coffee space called "Prada Caffè."

This coffee shop features Prada's signature brand color scheme "mint green" as its theme, extending from the entrance through to the ceiling, staircase railings, and velvet sofas. The flooring features the historic black and white checkered pattern from Prada's flagship stores, while the wall reliefs incorporate the pattern designs used in Prada's worldwide flagship stores. The overall micro-retro style space design brings a sense of liveliness and elegance, with a spring-like atmosphere.

In color coordination, green and red are complementary colors. The mint green theme of the coffee shop complements Harrods' red brick exterior, attracting every passerby with such a gentle yet strong color combination.

The tableware used for the coffee service features light blue porcelain with contrasting double black lines that stand out against the overall space theme. This tableware is inspired by ancient celadon ceramics. The pottery plates, trays, and accessories are printed with the brand's classic triangle pattern.

Unlike other fashion luxury brand coffee shops that only serve desserts and coffee, Prada Caffè offers all-day service of coffee, snacks, light meals, and alcoholic beverages, meeting consumers' dining needs throughout all hours. This also allows consumers to gain a deeper impression and understanding of the Prada brand through the environment while enjoying gourmet food.

The Strategic Value of Luxury Brands Entering the Coffee Space

In recent years, as more fashion luxury brands expand into the lifestyle sector, they hope to bridge the gap between brands and consumers by providing consumers with more diverse consumption scenarios. Through the diversification of products and services, increasing connections with customers has become a hallmark of luxury brands actively embracing mass consumers.

Why are luxury brands opening coffee shops one after another? On one hand, because coffee shops have historically played an excellent role in connecting people, events, and things. On the other hand, because the consumption threshold for coffee shops is lower, they can attract more new, young customers. This prevents more young consumers from feeling a sense of distance due to the brand's traditional positioning.

The Synergy Between Fashion and Coffee Culture

The emergence of coffee shops provides social spaces, and coffee itself carries fashion elements. When fashion brands combine with coffee, they achieve an "icing on the cake" effect.

For fashion brands, entering the coffee business can also make good use of their channel advantages, allowing them to gain widespread market attention when expanding into the coffee market without extensive promotion.

Image source: Internet

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