What is Chinese-style coffee? Chinese traditional snacks + coffee become the traffic password for coffee shops

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Once upon a time, Western pastries were almost the standard in coffee shops! Selling Chinese snacks in the shop was considered completely out of place.

This trend existed partly because coffee, as an imported product, was influenced by foreign café culture, and the pairing with Western pastries was also emulated by Asian cafés.

On the other hand, coffee products in the past usually had rich, mellow flavors, while Western pastries themselves were made from a mixture of various flavorful ingredients. After tasting a bite of dessert, a layer of pastry fat and sweetness would adhere to the tongue, reducing people's perception of bitter substances in coffee and better distinguishing other flavors and aromas in the coffee.

However, today, as coffee gradually becomes a daily routine for Chinese people, Western pastries are no longer the main focus of coffee shops.

Chinese Snacks + Coffee: How Popular Are They?

Traditional Chinese snacks, once considered "incompatible materials," have gradually become the standard in domestic coffee shops and also a traffic password for coffee brands.

After a coffee shop in Shanghai introduced Jianbing Guozi with coffee, the combination of traditional snacks + coffee became popular in cafés across the country.

In the Ningbo area, there are "coffee + cifan fan, fried dough sticks, scallion pancakes..."; in the Chaozhou area, there's "coffee + wu mi guo/taro guo"; in the Kunming area, there's "coffee + preserved vegetable braised pork pancake"; in the Jingdezhen area, there's "fried dough stick with mochi + coffee"; in the Shantou area, "coffee + Chaoshan rice rolls"; and in the Guangzhou area, "coffee + various steamer dim sum."

Developing to this day, these traditional snacks + coffee combinations are no longer limited to various pastries and cakes. More and more coffee shops have started pairing with bowl snacks, such as radish and beef offal + coffee, various bowl noodles + coffee, various pot noodles + coffee, and so on.

Traditional snacks have gradually become the standard in coffee shops, mainly because people no longer only pursue Western pastry pairings, but are increasingly turning to daily, down-to-earth, multi-consumption scenario Chinese snacks, which better meet the needs of Chinese consumers.

Will Chinese Snacks + Coffee Become a Future Trend?

It's believed that Chinese snacks + coffee are the breakfast and lunch combination for many friends. Such a combination can be said to be very daily, except that snacks from Shop A + coffee from Shop B have now become available in the same shop.

Although some combinations sold in shops may cost a few yuan more than buying them separately, they have firmly captured the hearts of young consumers. Because such pairings bring a sense of shock, in many people's understanding and impression, coffee is always paired with Western food, and this Chinese-Western combination is quite novel for many friends.

As for whether such combinations will become a new trend in cafés? Nothing is absolute, but everything has a process of being accepted, and someone always needs to take this step.

In addition to consumers' curiosity-seeking psychology, there is also the fact that the consumption habits and dietary habits of modern young people are constantly changing, and more people are willing to break through some traditional/inherent pairing patterns.

Compared with Western pastry pairings, Chinese snacks are a more daily and higher-frequency consumption choice for Chinese consumers. From the side, it can be seen that people's positioning of coffee is gradually becoming ordinary, and it has also become a part of many people's daily lives.

Image source: Internet

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