Luckin Coffee is collaborating with Doraemon! Also launching new Iced Coconut Latte!
For professional coffee knowledge exchange and more coffee bean information, please follow Coffee Workshop (WeChat public account: cafe_style).
For more premium coffee beans, please add FrontStreet Coffee on private WeChat, ID: qjcoffeex.
Luckin Coffee's Doraemon Collaboration
Last August, Luckin Coffee posted on social media asking netizens: "Which brand collaboration do you look forward to seeing with Luckin? Welcome to share your bold ideas and suggestions."
At that time, Doraemon and Stitch received the highest votes, as they share the same blue color scheme as Luckin Coffee. More than half a year has passed! Luckin Coffee truly remembered the netizens' ideas and is now collaborating with Doraemon!!! Yesterday, Luckin Coffee officially announced that they would launch their most significant new product and guest of recent years in three days, accompanied by the familiar blue circular hands!
They also mysteriously asked everyone to guess who they were collaborating with this time. Netizens enthusiastically responded with guesses like "JOJO," "Detective Conan," "Rainbow Cat and Blue Rabbit," and many more.
According to leaked information, this collaboration is with Doraemon's 2023 movie "Nobita's Sky Utopia," which was released in Japan this March. Based on previous mainland release schedules, the movie should premiere around Children's Day (June 1st).
Limited Edition Merchandise and New Products
Like previous collaborations, this time will feature limited edition cup sleeves, paper bags, and stickers. For collectors, this is truly exciting news! Additionally, Luckin Coffee will launch a new product called "Icy Coconut Absorption." Based on the name, netizens have two theories: either a coconut latte slushy or a mint-flavored coconut latte.
However, based on today's latest poster information from Luckin Coffee, it's likely not a slushy product, as that would be too ordinary and wouldn't deserve the "most significant new product" title from yesterday's poster. Therefore, the probability of adding mint-like ingredients is much higher. Many netizens expressed hope last summer that Luckin Coffee would launch a mint latte, as it was incredibly hot!
Luckin's Marketing Strategy
It's clear that Luckin Coffee has perfectly captured the pulse of today's younger netizens! Creating trending topics, collaborating with popular themes... they truly know how to attract young customers. Taking consumer suggestions seriously and secretly fulfilling everyone's wishes might be the key to Luckin Coffee's successful turnaround.
Future Collaborations
Perhaps soon, we'll have the opportunity to see a Luckin Coffee and Stitch collaboration. After all, Luckin's coconut series pairs well with Stitch himself. When people think of Stitch, they naturally think of his home in Hawaii - hula dances, coconut trees, ukuleles... Many Stitch merchandise products feature designs of Stitch wearing Hawaiian-style clothing while holding coconuts.
As for how the Doraemon collaboration products will ultimately taste, we'll have to wait two more days to find out!
Image source: Internet
Important Notice :
前街咖啡 FrontStreet Coffee has moved to new addredd:
FrontStreet Coffee Address: 315,Donghua East Road,GuangZhou
Tel:020 38364473
- Prev
What is Chinese-style coffee? Chinese traditional snacks + coffee become the traffic password for coffee shops
For more professional coffee knowledge and coffee bean information, please follow Coffee Workshop (WeChat public account: cafe_style). For more specialty coffee beans, please add FrontStreet Coffee's private WeChat account: qjcoffeex. In the past, Western pastries were almost the standard in coffee shops! Selling Chinese snacks in the shop at that time,
- Next
Starbucks Olive Oil Coffee Is Not Bulletproof Coffee! Nutritionists Do Not Recommend Ordinary People Drinking Extra Virgin Olive Oil Directly
For professional coffee knowledge exchange and more coffee bean information, please follow Coffee Workshop (WeChat public account: cafe_style). For more specialty coffee beans, please add FrontStreet Coffee on private WeChat, ID: qjcoffeex. In February this year, Howard created an entire coffee sensation before stepping down from his position as Starbucks' interim CEO.
Related
- How to make bubble ice American so that it will not spill over? Share 5 tips for making bubbly coffee! How to make cold extract sparkling coffee? Do I have to add espresso to bubbly coffee?
- Can a mocha pot make lattes? How to mix the ratio of milk and coffee in a mocha pot? How to make Australian white coffee in a mocha pot? How to make mocha pot milk coffee the strongest?
- How long is the best time to brew hand-brewed coffee? What should I do after 2 minutes of making coffee by hand and not filtering it? How long is it normal to brew coffee by hand?
- 30 years ago, public toilets were renovated into coffee shops?! Multiple responses: The store will not open
- Well-known tea brands have been exposed to the closure of many stores?!
- Cold Brew, Iced Drip, Iced Americano, Iced Japanese Coffee: Do You Really Understand the Difference?
- Differences Between Cold Drip and Cold Brew Coffee: Cold Drip vs Americano, and Iced Coffee Varieties Introduction
- Cold Brew Coffee Preparation Methods, Extraction Ratios, Flavor Characteristics, and Coffee Bean Recommendations
- The Unique Characteristics of Cold Brew Coffee Flavor Is Cold Brew Better Than Hot Coffee What Are the Differences
- The Difference Between Cold Drip and Cold Brew Coffee Is Cold Drip True Black Coffee