Why is Iced Americano So Bitter Yet Everyone Loves It? Why Are Coffee Shops Popularly Selling 1-Liter Bulk Iced Americano?

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The Rise of 1L Iced Americano

With the arrival of spring and gradually rising temperatures, cold drinks have begun a new round of sales. The plus-size trend has gradually spread throughout the beverage industry!

From ton-ton bucket milk tea and霸王桶 fruit tea... now even coffee has started launching 1L versions! It can truly be called a life-saving artifact for office workers!!

What sparked the 1L Iced Americano trend?

Like many viral coffee trends such as 400-times hand-beaten coffee, donut coffee, and caramel latte, the 1L iced Americano trend also blew over from Korea～

As early as 2015, many coffee shops in Korea already began offering 1L capacity products. Subsequently, Japan, Thailand, Taiwan, and other regions also successively introduced these coffee giants.

However, at that time, the demand for coffee in other parts of China was not as high, and coffee was still positioned as a luxury product, so 1L packaged coffee did not immediately become popular.

It wasn't until recent years when coffee positioning became more accessible to the masses that 1L iced coffee began to gain popularity from the Yanji region in the past year. And as the weather warmed up, coffee shops in other regions also successively launched 1L coffee products.

Why has 1L Iced Americano rapidly gained popularity in coffee shops nationwide?

Nowadays, more and more people are focusing on cost-effectiveness during their consumption process, and large-sized packaging can more intuitively reflect "value for money." Although the coffee concentration in such portions may not be too high, it正好 satisfies the caffeine needs of the working class.

According to observations, 1L packaged iced Americano coffee is priced around 18-28 yuan, sending a signal of "super value." Buying 1L packaged iced Americano can also be shared among several friends～ Whether one person drinks a whole bucket or several people share one, it's significantly cheaper than buying a regular iced Americano.

Another reason for its popularity is that the large bucket packaging has a strong visual impact. Compared to regular 200-300ml cups, 1L packaged iced Americano coffee has strong eye-catching appeal whether in promotion or when consumers take photos to share! It also makes people think of a certain coffee shop's 1L iced Americano when they want to drink iced Americano～

Additionally, unlike daily cups, some large buckets are short in height but large in capacity. If the container itself has a sturdy texture, consumers are more willing to keep the cup for secondary creative projects and then take photos to share. Fun and interesting cup designs can attract more consumers' attention, thereby stimulating consumption and increasing demand.

How long can the 1L packaged coffee trend last?

Like many viral coffees that have been popular for a while, 1L packaged coffee can only serve as a limited-time hot product. It's not recommended for coffee shops to specialize in selling this type of product.

After all, 1L capacity is really too large, and drinking it is quite taxing on the kidneys. Although it can be shared, the repurchase rate is actually not as high as other coffees, largely because the product has limitations and not much room for creativity.

We can notice that currently, 1L packaged coffee only comes in iced Americano and iced latte varieties, with only iced Americano being the most popular. One reason is that after the ice melts, iced Americano doesn't have much change in taste except for reduced concentration; another reason is the low cost.

However, when the ice melts in iced latte, the milk texture is not very good. At the same time, when launching 1L packaging, the cost of milk is also very high, and the pricing cannot directly reflect cost-effectiveness.

But coffee shops launching 1L products can bring short-term traffic to their stores. However, it's important to take this opportunity to create a good consumption experience for customers visiting the store, maintain good service experience at the coffee shop, and manage the stability of product output. Only then can these customers who originally just wanted to check in have the opportunity to become repeat customers!

In summary, large bucket packaged coffee is indeed a selling point and a cost-effective way to attract traffic and eyeballs.

Image source: Internet

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