Starbucks Teams Up with League of Legends! Chance to Win 2023 New Year Limited Skins?!

For professional coffee knowledge exchange and more coffee bean information, please follow Coffee Workshop (WeChat official account: cafe_style)

For more specialty coffee beans, please add FrontStreet Coffee's private WeChat account: qjcoffeex

Starbucks x League of Legends: Wild Rift Collaboration

This is absolutely incredible!! Starbucks has actually collaborated with League of Legends: Wild Rift, which is truly surprising! As a veteran League of Legends: Wild Rift player, I feel like Starbucks is telling me: "Hey, if we can't win you over with this, what will it take?"

Recently, Starbucks revealed on its official website that on January 10th, it will launch a mobile game gift package featuring the League of Legends hero Seraphine, available at stores nationwide. Launching on the 10th! There's also a chance to win the 2023 New Year limited edition skin! This gorgeous mobile game gift package is absolutely a must-have for the New Year atmosphere and essential for going out!

However, speaking of which, isn't the main purpose of this phone bag really for holding red envelopes during Chinese New Year?? Under a post on social media, I saw a netizen comment saying: This is "snatching" money! 😭

League of Legends: A Gaming Phenomenon

"League of Legends" launched on international servers in October 2009, with the Chinese server launching in September 2011. It's a hero battle MOBA competitive online game developed by American company Riot Games and operated by Tencent Games in mainland China. On its 10th anniversary, it released its new LOGO and announced that over eight million players are online simultaneously every day worldwide.

After more than 10 years of development, it has long become a super-blockbuster with hundreds of millions of players, annual revenue of billions of dollars, and quarterly esports event viewership exceeding 100 million. At 10:00 AM on October 8, 2021, "League of Legends: Wild Rift" was officially launched in China!

Starbucks' Collaborative Strategy

According to reports, this is far from the first time Starbucks has launched collaborative merchandise products. As an industry trendsetting chain coffee brand giant, Starbucks pioneered product collaborations years ago and has successively attempted cooperation with different brands and resources in various forms.

Almost every year, we can see Starbucks launching different collaborative series, covering an extremely wide range. Items include coffee mugs, thermos bottles, stored-value cards, T-shirts, pens, and other daily necessities, as well as current mobile games, etc. Although the prices aren't cheap, each collaboration always attracts corresponding fans for "crazy" purchases (for example, I'm going to grab this one!)

The Evolution of Coffee Marketing Collaborations

In the past two years, "collaboration" seems to have become a conventional foundation in coffee marketing. In the past, collaborations targeted niche markets, but now collaborations have become more like a trend. As various forms of collaboration deepen, consumer tastes are maturing. After the internet leveled the information gap, people facing increasingly homogeneous product forms may raise higher expectations for products.

Today's emphasis is on rapid replacement and innovation-seeking collaboration tactics. Starbucks has always maintained a clear collaboration strategy and developed with a stable collaboration rhythm. Regardless of the form of cooperation, as long as it can achieve complementary effects rather than blindly pursuing social influence, perhaps this form of coffee collaboration can move in a different direction.

Image source: Internet

Important Notice :

前街咖啡 FrontStreet Coffee has moved to new addredd:

FrontStreet Coffee Address: 315,Donghua East Road,GuangZhou

Tel:020 38364473