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South Korea: The Nation Where Coffee Flows Through Their Veins

With the increasing popularization of coffee and the continuous expansion of consumer demographics, coffee has long been developing into a daily trend. Did you know which country drinks an average of 352 cups of coffee per person per year? Online sources describe this as a country that "doesn't need to sleep" and where "iced Americano flows through their bloodstream" - South Korea.

In South Korea, coffee is considered a national status symbol, making it extremely important in the country and ranking sixth among the world's coffee-consuming nations. Today, let's briefly explore this nation's profound love for coffee.

Recently, after watching several Korean variety shows, I couldn't help but marvel at South Koreans' dependence on coffee. Their love for coffee is not only reflected in daily life but has also integrated into film and television creations. In almost any Korean variety show, you can see traces of coffee. It's no exaggeration to say that Koreans drink coffee more frequently than they eat kimchi or rice.

According to CCTV Financial reports, South Koreans consume an average of 352 cups of coffee per year, nearly three times the global per capita consumption. This means Koreans only go without coffee about one day per month. It's reported that if you walk through the streets and alleys of South Korea today, you'll find a coffee shop emitting rich coffee aromas every "three steps." Most of the time, coffee shops are located next to other coffee shops, which are next to even more coffee shops. Coffee shops and coffee vending machines are everywhere, and almost every convenience store has a self-service coffee brewing machine.

The Historical Introduction of Coffee to South Korea

After researching, I learned that the introduction of coffee culture to South Korea has much to do with Emperor Gojong of Korea (Lee Hee). At the time, Korea was experiencing the Eulmi Incident (late 1890s). To escape threats from Japan, Emperor Gojong took refuge in the Russian Legation in Korea. When the Russian ambassador's wife served Emperor Gojong a cup of coffee, his love for it became insatiable. After returning to his country, he began introducing coffee to Korea.

Compared to other countries, South Korea's introduction of coffee wasn't particularly early, but Koreans' fascination with coffee has long reached unimaginable levels. In the early days, coffee prices were relatively high, making it a status symbol for Koreans. It wasn't until the emergence of instant coffee that coffee gradually became popular among the general Korean population, becoming an essential beverage for office workers after meals.

The Coffee-Sleep Paradox in South Korea

Many people use the phrase "Koreans would rather drink coffee than eat" to describe Koreans' love for coffee. So why are they so enthusiastic about coffee? I suspect this must have something to do with their lifestyle! Data surveys from long ago showed that Koreans sleep an average of only 5 hours per day!

In 2014, a research team led by Professor Liu Genying from the Disease Prevention Center at Seoul Medical University published a report showing that after tracking over 10,000 residents in four areas for 15 years, they found that people who slept less than 5 hours had a mortality rate of 21%, while those who slept more than 10 hours had a mortality rate of 36%. In conclusion, the report's findings were: the more you sleep, the higher the mortality rate; the less you sleep, the better you live. Surprisingly, this study received approval from many Korean netizens.

The question of whether Koreans don't sleep because of coffee or whether sleepless Koreans fell in love with coffee seems to have become Korea's version of the "chicken or egg" dilemma. With such day-after-day "sleeplessness," a cup of iced Americano before heading out each day is indeed the best choice for office workers and students to stay refreshed and reduce facial swelling.

In China, experts believe the optimal sleep duration is 7 hours per day, while many netizens think: 8 hours is necessary, and a 30-45 minute nap makes for even better mental state. Personally, I think I need 9 hours of sleep every day to reach my optimal mental state! I can't be "sleepless" like Koreans. In my world, bed equals everything! Image source: Internet

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