7-11's Innovative Partnership with Hennessy Unveils Spirited Coffee Series!

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The Rise of Coffee and Alcohol Fusion

As people's understanding of coffee deepens and coffee culture becomes more widespread, a blockbuster trend is gradually taking shape in the coffee market—the "coffee + alcohol" day-cafe-night-bar model is creating waves in the coffee industry. Whether it's coffee chain brands or individual coffee brands, everyone is testing the waters. Coffee shops introducing alcoholic beverages, and "bar-cafés" are becoming a new trend!

7-Eleven's Innovative Collaboration

Recently, according to foreign media reports, 7-Eleven convenience stores, with the theme of premium collaborations and flavor partnerships, have made their premium coffee brand CITY PRIMA cross over for the first time with the renowned international premium spirits brand Hennessy to launch a tipsy "wine-coffee"! They will launch a joint "Premium Wine-Flavored Latte Set" on December 14th, with the tipsy set priced at 199 New Taiwan Dollars.

7-Eleven is Japan's largest convenience store chain, founded in November 1973, and is currently the world's number one convenience store chain brand. 7-Eleven has been cultivating the CITY series brand for nearly 20 years.

CITY PRIMA Premium Coffee Evolution

Since 2018, 7-Eleven has expanded CITY PRIMA premium coffee as a brand new flagship featuring premium beans, strictly selecting Ethiopian premium coffee beans to ensure premium coffee quality and flavor. Over the years, they have continuously strengthened this premium coffee, driving CITY PRIMA premium coffee's performance to grow year after year, with office district and residential area stores performing best in sales.

Hennessy's Rich Heritage

Hennessy Cognac was founded in 1765 by Richard Hennessy in the Cognac region of France and is one of the world's three major cognac brands, with over 250 years of history since its establishment. Hennessy has always enjoyed the reputation of being a royal spirits supplier.

The Perfect Fusion: Premium Tipsy Latte Set

This time, CITY PRIMA's first collaboration with Hennessy introduces the "Premium Tipsy Latte Set," which includes Hennessy V.S.O.P mini wine + CITY PRIMA hot premium latte. Besides the recommended ratio of "adding 1/4 capacity of mini wine to match with premium latte" for optimal tipsiness, consumers can also adjust the added capacity themselves to create their own exclusive premium coffee wine-flavored experience.

A Sensory Experience

Hennessy's wine carries fruit and spice flavors that blend with the nutty aroma of premium latte, expanding the coffee flavor wheel. When added, the fresh vanilla and cinnamon flavors of Hennessy V.S.O.P. immediately greet the nose, while upon tasting, the wine fragrance merges with the rich nutty flavors of the premium latte. Such a combination truly seems appealing for a cup during this cold weather.

7-Eleven's Previous Foray into Alcohol

In fact, this isn't the first time 7-Eleven convenience stores have ventured into alcohol. Earlier, they launched a pilot program at a Beijing store—a self-service mixing area. This self-service area features four base spirits: Jameson Irish Whiskey, Kahlúa coffee liqueur, Havana rum, and Malibu leaf rum concoction. Simply purchase a cup of 7-11's Americano or latte, and for an additional 3 yuan, you can choose a pump of your favorite base spirit to combine.

The Future of Coffee and Alcohol Fusion

This collaboration can be described as a perfect combination of fashion and premium quality. What kind of sparks will fly when premium coffee meets premium spirits?

Nowadays, it's not just coffee brands continuously venturing into alcoholic beverages; alcohol brands are also increasingly leaning toward the coffee world. Searching keywords on food delivery platforms reveals no shortage of stores combining coffee and alcohol—there are cafés that sell alcohol, and many bars that also serve coffee.

Image source: Internet

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