Mr. Bean Officially Roasts Coffee Shops! So Relatable Hahaha

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Question: How long has it been since you've seen Mr. Bean?

Recently, the plot in the first episode of Mr. Bean's latest season (Season 3) made netizens exclaim after watching: It's so realistic! It's like they installed surveillance in my mind!!

The story begins with Mr. Bean going to a coffee shop because of the rain. Facing a dazzling menu, Mr. Bean asks the barista to recommend a coffee. So the barista, without understanding the customer's taste preferences, recommends him an espresso. Due to his lack of knowledge about coffee, Mr. Bean chooses the recommendation, and the barista begins a performance-like extraction process.

Although the process looks very professional and complex, the final espresso portion actually exceeds Mr. Bean's expectations! So the barista says: Hey, let me add a little milk foam for you and make it a macchiato! Although the portion is still very small and not what he imagined a coffee would look like, because it was his choice, he pays... Unexpectedly! A very small portion of coffee costs 5 euros (approximately the euro symbol)! This makes Mr. Bean feel it's even more not worth it! At the same time, he sees that the coffee in other customers' hands also has milk foam (cappuccino), and is well-separated! But his own is both small and hard to swallow.

So Mr. Bean looks at the customers queuing outside the shop and comes up with the idea of opening his own coffee shop! He goes home and takes out instant coffee powder, milk, and other equipment, and goes to the entrance of the coffee shop. Taking advantage of the construction worker's absence, he "borrows" a temporary building materials warehouse, starts making coffee products inside, and begins to attract customers queuing at the coffee shop entrance. Due to the popularity of that coffee shop, a queue forms at the entrance, and a customer chooses Mr. Bean's small stall and orders a cappuccino. Although he has some doubts about Mr. Bean's making process, after receiving the drink, he is very satisfied with it and starts promoting this temporary stall to the queuing customers, bringing in a continuous stream of customers.

The subsequent plot is that the construction worker returns, and Mr. Bean hurriedly escapes. The coffee shop owner sees his coffee business booming and asks him if he wants to work in the shop, and Mr. Bean agrees! But when the construction worker comes in and asks Mr. Bean to make coffee, Mr. Bean, unable to use the complex machine, and the barista having walked away, ends up blowing up the machine! 😂

Industry Reflection

The plot can be said to very realistically reflect the current state of the specialty coffee industry and the public's demand for coffee! Nowadays, there are more and more specialty coffee shops, many equipped with professional equipment, and baristas are very particular about the entire making technique and sense of ceremony, but often neglect customer service. The "specialty" in specialty coffee is an important element of a series of quality services, because it ensures that drinkers will get quality coffee and systematically evaluates its quality. Whether coffee tastes good, whether it can get high scores, and whether it can attract consumers' attention all require professionalism and service to interpret.

Many baristas, although professional, easily neglect that not every customer has knowledge of coffee. Many times, those who come to consume in coffee shops are mostly customers who have not studied coffee. Everyone's demand for coffee might be for the functional aspects of caffeine, or perhaps for social purposes. Therefore, in the process of service, baristas need to first have a preliminary understanding of the customer's taste preferences and needs, and then recommend different products according to the situation, rather than blindly recommending products that the barista themselves are good at or likes.

The Value of Service in Coffee

Everyone has their specialty, and different professions are like different mountains - not every person who drinks coffee has a deep understanding of coffee culture/knowledge. For the general consumer, sometimes whether the coffee making process is professional may not be the focus. Like Mr. Bean's small stall, although he used instant coffee and the milk foam was made with a bicycle pump, he provided enthusiastic service! At the same time, the prices were reasonable, the taste was popular and consistent, making the customers who tasted it feel satisfied and spontaneously promote this shop.

What I want to say here is that customers can feel the enthusiastic service during the consumption process, which is not to say that being unprofessional can also make a good barista. Professional coffee knowledge and understanding of coffee extraction principles are essential conditions for being a barista, while enthusiastic service is the way for a coffee shop to thrive. Images, source: youtube Mr Bean

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