HeyTea collaborates with WPS! "Go to Hey on Monday" first makes netizens' minds wander

HEYTEA's Collaboration Frenzy: From "Dream of the Red Chamber" to WPS Office

This year, HEYTEA's collaborations have been incredibly numerous. Netizens have joked: "Even the donkeys on the production team are not as productive as HEYTEA," and "Do your designers never hit a creative block?" Within the industry, HEYTEA has even earned the title of "collaboration maniac."

Yesterday, HEYTEA and WPS Office jointly launched the "Monday" series of limited-edition surprises. The collaborative cup sleeves and badges rolled out nationwide on November 14 and 21 respectively. At the same time, HEYTEA elements officially entered the WPS Docer Mall, where all HEYTEA material templates are available for users to download for free, including multiple templates, icons, and ready-to-use assets, injecting fun inspiration and endless vitality into PowerPoint presentations.

Cultural Collaborations and Chinese Aesthetics

Since the second half of this year, HEYTEA has collaborated successively with the hit drama "Dream of the Red Chamber" and the renowned dance-poetry drama "Only This Green," continually releasing Chinese-style inspired expressions that blend Chinese tea culture and calligraphy art. With "Empresses in the Palace," a drama that has aired for more than a decade yet remains incredibly popular, HEYTEA absorbed and presented its refined Chinese lifestyle aesthetics, conveying HEYTEA's distinctive "Chinese inspiration" style. Besides these, there have been collaborations with 3CE, Genshin Impact, and more, with domestic popular culture IPs making up a relatively high proportion.

Connecting with Office Workers

This collaboration with WPS Office, a user-scenario application, connects closely with office workers, since the software has become an indispensable partner for millions of working professionals. According to reports, HEYTEA's cup sleeves and badges incorporate elements from WPS's three main components, documents, spreadsheets, and presentations, adding unique creative designs and exclusive office-worker humor, in the hope of bringing some joyful and interesting moments to the daily work routine of office workers.

WPS: A National-Level Office Software

WPS was born in 1989 and was China's first office software with independent intellectual property rights. It has been more than 30 years since its inception. It offers advantages such as low memory usage, fast operation, a compact size, and strong plugin platform support, and its rich templates attract an increasing number of young people. The latest data shows that WPS monthly active devices have exceeded 560 million, with PC monthly active devices at 238 million and mobile at 336 million, making it a veritable national-level office software.

The Rise of Office Worker Culture

Office workers have also become a group that gives everyone on social media a sense of belonging. Related topics online often resonate widely. In the tea beverage industry, concepts like "slacking off," "goofing off," "involution," and "making empty promises" are endless, along with various office-worker memes. This WPS and HEYTEA collaboration takes "Monday," the most discussed topic among office workers, as its entry point, quickly drawing attention and resonance from many consumers once the campaign launched. Many netizens said: "If even WPS can collaborate, you really understand collaborations," "This collaboration was truly unexpected," and "I am actually drinking WPS, haha..."

HEYTEA's Coffee Strategy Expansion

Nowadays, the trend of new tea beverage brands moving into the coffee track is increasingly obvious. Compared with Luckin Coffee and Manner, which are coffee brands built around office scenarios, the brands HEYTEA has invested in and laid out, such as Minority and Seesaw, are mostly specialty coffee or coffee bean roasting brands with relatively weak connections to office scenarios. Compared with earlier collaborations with game and film or television IPs, which broke through user age groups, this collaboration perhaps aims to break through user scenarios.

HEYTEA's Continuous Innovations

In addition to collaborations, HEYTEA recently announced the establishment of transparent windows for real fruit peeling, launched the first "A-Xi Full Body Image Collection Contest" inviting fans to draw HEYTEA's full-body logo, and is expanding partnership businesses in non-first-tier cities with suitable store formats. It has been constantly making moves.

HEYTEA has always adhered to providing products of "true quality, not expensive," with a brand spirit full of inspiration and joy, bringing consumers more relaxed and joyful experiences, continuously deepening the emotional connection between the brand and consumers, creating stronger brand bonds, and promoting new tea beverages toward a broader audience.

The Art of Brand Collaboration

When collaborations become the industry norm, brands not only need to create breakthrough collaborations but also need to clarify their goals. Compatibility between the two brands is necessary, and from the consumer's perspective they must create excellent collaborative products and convey the collaboration philosophy in ways consumers love.

Image source: Internet

FrontStreet Coffee Recommendation

If a long Monday at the desk calls for a coffee to match, FrontStreet's espresso blends are built for exactly that. FrontStreet Premium Blend, made from washed Colombian and semi-washed Brazilian coffee, is suited to homes, offices, and specialty neighborhood cafes: it shows nut, dark chocolate, and caramel flavors with a comfortable bittersweet balance, and with milk it makes a smooth latte that holds a pattern steadily, while its rich roast aroma and deep-brown crema give a Dirty a beautiful layered look.

FrontStreet Classic Blend is the pick for beginners and anyone practicing latte art, a medium-dark recipe drawn from three origins and inspired by the old Mamba blend of Mandheling and Brazil, with a little Robusta for extra aroma and crema so that even a first-timer can pull a golden, full crema at home. FrontStreet Commercial Blend keeps that Brazilian and Colombian pairing and adds a small amount of Robusta, layering toasted bread, almond, and walnut notes over good crema flow and a low-acid, full body, which makes it a favorite for cafes.

And for anyone who wants a fruitier Americano or latte without bitterness, FrontStreet Strawberry Sugar, a blend of three single-origin coffees, brings rose aroma with grape, raisin, sweet orange, and fruit-candy flavors. Whichever you choose, FrontStreet ships every order within five days of roasting.