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SOE Coffee for Just 9 Yuan?! KFC Has Mastered the Specialty Coffee Game

Published: 2026-01-28 Author: FrontStreet Coffee

Last Updated: 2026/01/28, On October 1st, at the familiar KFC on Caobao Road at the Shanghai RiYueGuang KFC location, the KFC TO GO window launched SOE coffee for the first time, breaking new ground with window service! Bringing SOE into the 9-yuan era, the window service model allows you to enjoy SOE coffee directly from the window without needing to enter the store.

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On October 1st, at the familiar KFC store on Shanghai's Caobao Road Sun Moon KFC, the KFC TO GO window launched SOE coffee for the first time, breaking through to operate!!

Bringing SOE into the 9-yuan era, the window model allows you to taste SOE coffee directly without pushing through the door, and it's super convenient to grab and go, saving much waiting time. More importantly, you can get a cup of the currently popular SOE coffee for just 9 yuan.

According to sources, SOE coffee is currently only available at this KFC TO GO window! The price is only 9 yuan! Just 9 yuan! For people who rely on coffee to survive every day, wouldn't this mean coffee freedom when drinking coffee here in the future!

What is SOE Coffee?

SOE, simply put, is espresso made from single-origin coffee beans. During the coffee brewing process, only coffee beans from the same producing region are used. The flavor is typically more individual, concentrated, and distinctive, with clear characteristics. In contrast, blend coffee combines coffee beans from different origins, different batches, with different characteristics to balance the acidity, sweetness, and other qualities of the coffee, making the final product more balanced and stable.

The Americano exclusive to the KFC TO GO window - Antigua SOE coffee beans - comes from the volcanic-surrounded, climatically stable Antigua region of Guatemala. After washed processing and appropriate medium roasting, it has a unique creamy sweetness. The charming appeal of SOE coffee comes from single-origin coffee beans' ability to amplify the original flavor of the coffee beans.

SOE Coffee in Today's Market

With the increasing popularity of coffee culture, drinking coffee has become a new norm for today's youth against the backdrop of fierce competition in the coffee industry. Although SOE coffee has gradually entered people's daily lives, prices are still concentrated between 20 to 40 yuan, and typically SOE coffee prices are still higher than regular coffee at the same store.

SOE coffee has not yet reached its full potential in the mass market, mainly because SOE coffee cannot adjust its flavor through blending processes, has higher operational requirements, and if maintaining stable, large-scale production, it will place higher demands on the supply chain. The supply chain is one of the important factors affecting price, which will ultimately affect most people's purchasing decisions.

The Evolution of SOE Coffee Accessibility

Previously, SOE coffee was popular in niche specialty coffee shops, where professional baristas shared their carefully selected coffees with customers, telling the stories of coffee bean flavors, creating a full atmosphere, and typically full prices as well, thus distancing it from ordinary daily life. Want to try it? But always deterred by the relatively high price of SOE.

Now, a 9-yuan cup of SOE coffee - what does this mean for the industry? This may be the true beginning of SOE coffee returning to mass consumption.

KFC's ground coffee store landed in the southern market since early 2022, successively opening more than 30 coffee stores in Guangzhou, Shenzhen, Fuzhou, and other locations, with site selections including industrial parks, schools, hospitals, etc. Meanwhile, KCoffee also crossed over with Wuling MINI, serving as a mobile mini coffee shop, appearing at various music festivals, film festivals, and other events. The newly launched KFC TO GO quick pickup window is also an upgrade to KCoffee's business model.

Changing Coffee Consumption Patterns

Abroad, this form of buying coffee is very common - no soft sofas, free WiFi, or elegant environments needed, just wanting a cup of good coffee. The KFC TO GO window makes KCoffee's model more complete, breaking coffee "through the window" through new attempts, bringing it closer to daily life.

According to sources, KCoffee will continue to launch more cost-effective SOE coffees and seasonal SOE coffee products, sharing coffee flavors from around the world with consumers.

Image source: Internet