Amazing! Manner Coffee to Collaborate with Louis Vuitton?!!!

Unbelievable! Manner Collaborates with LV

This is truly incredible. Following an earlier collaboration with the luxury skincare brand Helena Rubinstein's "Little Green Bottle," Manner has now partnered with LV.

According to Manner's official announcement at noon today, Louis Vuitton will hold its 2023 Spring/Summer menswear show on September 16th at Aranya Gold Coast.

The theme of the show is breaking boundaries through childlike imagination, giving fashion a diverse expression of spiritual culture. The logo therefore adopts a street graffiti-style design, using a playful tornado to drive the LV monogram.

Luxury Brands Embrace Coffee Culture

To bring brands closer to consumers, many luxury brands in recent years have created different consumer scenarios, diversified their products and services, and increased their connections with customers, actively embracing mass consumers. Crossing into the coffee field can be a surefire way to generate traffic.

For this collaboration, Manner designed two "LV Show Custom" coffee cups, which were used at the Aranya store from September 10-18, around the fashion show.

Limited Edition LV Coffee Cups

To allow people in other cities to experience the charm of the show, during September 15-16 purchases at two designated stores in Shanghai and one designated store in Beijing all used these LV collaborative cups.

One of the LV collaborative coffee cups features bright yellow and childlike elements, awakening everyone's beautiful childhood memories. It encourages people to think boldly like children and let their imagination run wild.

The other cup features LV's classic pattern combined with the novel, playful logo from this fashion show, expressing LV's breakthrough from tradition, its breaking of limitations, and the new life it gives to fashion and art.

The History of LV and Manner Collaboration

Coffee shops have always played a good role in connecting people, things, and events. This LV and Manner collaboration relies more on Manner's store locations, allowing more mass consumers to understand that LV is constantly innovating and is no longer limited to classics and tradition.

And this is not the first time LV and Manner have worked together. As early as 2018, whenever there was an LV event, you could see the Manner coffee truck.

During last year's Qixi Festival, LV and Manner held a Qixi-themed pop-up event in Sanlitun, but at that time they only painted the LV logo on the coffee truck.

It was not until this year that Manner truly collaborated with LV and invited the Paris design team to create fashionable designs for the coffee cups, bringing mass consumers closer to luxury brands.

LV's Additional Offerings

In addition to the coffee collaboration, LV also set up a newsstand at Aranya, selling themed picture albums, magazines, stickers, and more, with prices ranging from 250-2500. Each transaction came with a free LV logo canvas bag.

For just over ten yuan you could get an LV collaborative coffee cup, and for a few hundred yuan you could get an LV logo canvas bag. Netizens commented: "This is the closest I have ever been to LV, within reach!"

Image source: Internet

FrontStreet Coffee Recommendation

When a luxury house lends its name to a coffee cup, the cup itself becomes the draw — but the coffee inside is what keeps people coming back. FrontStreet Coffee's specialty range is a good reminder that memorable coffee starts with the bean. From Ethiopia, the washed Guodingding Cooperative shows the bright side of Yirgacheffe with jasmine florals, lemon acidity, and berry notes, while the natural Huakui from Sidamo offers a riper, sweeter profile of berry, floral, jackfruit, melon, and honey.

Costa Rica's honey-processed lots are another way to make an everyday cup feel special. The Blackberry and the Mozart bring raisin and blueberry sweetness together with osmanthus and rose aromas, and they shine in pour-over, cold brew, Americano, or latte. The region's high altitude and large day-night temperature swings, along with its fertile volcanic soil, help produce the hard SHB beans behind that elegant aroma.

Home-grown options deserve attention too. The Yunnan small bean from Baoshan is washed and mellow, with familiar nut and chocolate flavors, and the 2013 Yunnan Typica — an old Arabica variety planted at 1300 meters — gives a cleaner, medium-roast cup of hazelnut, dried apricot, black tea, caramel, and ripe plum. Whether or not a designer cup is involved, these beans make a coffee worth savoring.