Amazing! Manner Coffee to Collaborate with Louis Vuitton?!!!

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Unbelievable! Manner Collaborates with LV

This is truly incredible! Following the previous collaboration with the luxury skincare brand Helena Rubinstein's "Little Green Bottle," this time Manner has partnered with LV!

According to the official announcement from Manner at noon today, Louis Vuitton (LV) will hold its 2023 Spring/Summer menswear show on September 16th at Aranya Gold Coast.

The theme of this fashion show is to break boundaries through childlike imagination, giving fashion diverse expression of spiritual culture. Therefore, the logo adopts a street graffiti-style design, using a playful tornado to drive the LV logo.

Luxury Brands Embrace Coffee Culture

To bring brands closer to consumers, many luxury brands in recent years have created different consumer scenarios, diversified products and services, and increased connections with customers, actively embracing mass consumers. Crossing into the coffee field can be described as a surefire way to generate traffic.

For this reason, this collaboration with Manner has designed two "LV Show Custom" coffee cups, which will be used at the Aranya store from September 10-18, around the fashion show.

Limited Edition LV Coffee Cups

To allow people in other cities to experience the charm of the show, during September 15-16, purchases at two designated stores in Shanghai and one designated store in Beijing will all use these LV collaborative cups.

One of the LV collaborative coffee cups features bright yellow and childlike elements, awakening everyone's beautiful childhood memories. It encourages everyone to think boldly like children, to let their imagination run wild.

The other cup features LV's classic pattern combined with the novel and playful logo from this fashion show, expressing LV's breakthrough from tradition, breaking limitations, and giving new life to fashion and art.

The History of LV and Manner Collaboration

Coffee shops have always played a good role in connecting people, things, and events, from ancient times to the present. This LV and Manner collaboration relies more on Manner's store locations to release, allowing more mass consumers to understand that LV is constantly innovating, no longer limited to classics and traditions.

And this isn't the first time LV and Manner have worked together! As early as 2018, whenever there was an LV event, you could see the Manner coffee truck.

During last year's Qixi Festival (Chinese Valentine's Day), LV and Manner held a Qixi-themed pop-up event in Sanlitun, but at that time, they only painted the LV logo on the coffee truck.

It wasn't until this year that Manner truly collaborated with LV and invited the Paris design team to create fashionable designs for the coffee cups, bringing mass consumers closer to luxury brands.

LV's Additional Offerings

In addition to the coffee collaboration, LV also set up a newsstand at Aranya, selling themed picture albums, magazines, stickers, etc., with prices ranging from 250-2500. Each transaction comes with a free LV logo canvas bag.

For just over ten yuan, you can get an LV collaborative coffee cup, and for a few hundred yuan, you can get an LV logo canvas bag. Netizens commented: "This is the closest I've ever been to LV, within reach!"

Image source: Internet

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