"Homemade Coffee" Supports Half of the Internet-Famous Viral Coffee Hits...

The Rise of Homemade Coffee in the Digital Age

The rapid development of the internet has enabled many young people to share video tutorials online. Interestingly, some of today's viral coffee sensations first gained popularity through "homemade coffee" content.

On popular social media platforms, "homemade beverages" and "homemade coffee" have long been trending topics. On Weibo, topics related to "homemade beverages" have garnered over 100 million views; on Xiaohongshu, "homemade coffee" has nearly 600,000 shares.

From Creative Concepts to Viral Sensations

A myriad of innovative coffee creations—Saturn Coffee, Waterfall Americano, Quicksand Iced Americano, Lazy Iced Coffee, 400-Times Coffee, and more—have been spontaneously recreated and spread by netizens, eventually transforming into viral sensations that are then adopted by numerous coffee shops.

However, upon careful observation of these viral coffee trends, one discovers that creating a homemade viral coffee doesn't require extensive technical skills. They all share a common principle: feast the eyes before satisfying the taste buds.

Saturn Coffee, Waterfall Americano, and Lazy Iced Coffee captivate drinkers with their dynamic visual effects as solids and liquids merge; Quicksand Iced Americano attracts many coffee enthusiasts to recreate and challenge themselves with its sandfall-like visual effects.

The habit of "phone eats first" when dining out has profoundly influenced some coffee enthusiasts. After all, if something looks so appealing, the taste probably won't disappoint.

The Generation Z Coffee Revolution

Among the netizens, the post-2000s generation has particularly expanded the landscape of homemade coffee.

Many bloggers share homemade coffee recipes that typically follow a pattern: using coffee liquid or freeze-dried powder as the coffee base, then adding various common convenience store beverages like milk, juice, tea, or soda. With a few bottles of commonly used flavored syrups, caramel lattes and sparkling americanos become readily available. Finally, custom stickers are applied to transparent to-go cups, creating the illusion of "running one's own coffee shop."

Under the limited conditions of dormitory life, this type of homemade coffee has become a source for many students to meet their coffee needs. Post-2000s students demonstrate strong execution skills—some have opened "coffee shops" in their dormitories and generously shared their business insights on Xiaohongshu. It should be noted that Coffee Workshop does not recommend students opening coffee shops in dormitories, nor does it encourage monetary transactions.

Market Forces Driving the Homemade Coffee Trend

Amid recurring pandemic situations, consumers' ability to visit physical coffee shops has been hindered, forcing them to find alternative solutions and thus creating space for homemade coffee to flourish. With continuously rising coffee prices, homemade coffee offers an attractive low-cost solution for coffee-addicted office workers to achieve coffee freedom.

While the cost-effectiveness of homemade coffee is undeniable, from the perspective of flavor and texture—considering ingredients, equipment, and technique—coffee shop offerings have long surpassed homemade coffee by a significant margin. Nevertheless, the popularity of homemade coffee indicates that coffee is taking another step toward becoming an everyday staple.

Image source: Internet

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