Dominant Coffee Bean Packaging Design Styles of 2022: Essential Considerations for Coffee Packaging Design

Due to the recurring pandemic, various countries' epidemic prevention measures have made it impossible for stores to operate normally, and people's outings have been restricted. In the past two years, everyone's consumption scenarios have shifted from offline to online, and coffee consumption is no exception. According to the global coffee consumption report, since the pandemic, more and more people have started buying coffee beans online and learning how to brew a satisfying cup of coffee at home.

In this era of fierce e-commerce competition, if you want consumers to notice your coffee brand, product packaging is inevitably crucial. When you don't have enough brand recognition and can't compete on price, coffee bean packaging design has become the "bet" for many coffee brands. Excellent packaging design not only helps brands convey their stories and personality but is also a crucial step in building customer loyalty to the brand.

Recently, there was a topic in the global freelance creator/designer forum (99designs by Vista): What styles will coffee bean packaging design lean toward in 2022? From the designers' discussions and predictions, more and more coffee brands will turn to avant-garde designs in 2022, hoping to catch the attention of consumers quickly swiping through product previews through exaggerated designs and color schemes, while creating an unforgettable experience.

However, some designers also pointed out that when everyone uses exaggerated designs, it can easily lead to visual fatigue. If everyone leans toward exaggerated designs and color schemes, then simple design becomes the most prominent among numerous products. To this end, the discussants compiled 6 coffee bean packaging design styles that are most likely to dominate in 2022.

1. "Serene Style" - The combination of clean color tones and simple copy

In recent years, the pandemic has recurred, and people's moods have been mixed. Complex emotions make consumers seek peace and tranquility through various aspects of life. Coffee beans themselves express purity and simplicity. Through the combination of calm color tones, simple copy, and clean fonts, the product looks visually unburdened while conveying the artistic conception that drinking coffee can bring relaxation to everyone.

2. "Text Solo Style" - Text solo with hierarchical structure

In previous design understanding, good packaging design离不开图案. But in this era of pursuing tranquility, simple text typography has become a trend. Through typography, the product's name, function, and other crucial information are directly conveyed to consumers. Readability, legibility, reading time, font size, shape, color, and style can all make simple typography memorable, allowing consumers to distinguish coffee beans of different roasts, origins, and flavors through emphasized text.

3. "Laser Style" - Material and light join forces to create special visuals

The laser style, once considered a "non-mainstream" color scheme, has been reused in recent years. The laser style is more vibrant than rainbow colors. Packaging materials and light "join forces" to bring consumers a special visual experience. The neon light visuals of light blue and pink paired with white backgrounds complement each other, and are layered with geometric shapes to increase edge sense, presenting a cool futuristic tech-style visual experience. Applied to coffee bean packaging, it can attract the attention of young consumers pursuing trends and change the impression of traditional coffee among the new generation of consumers.

4. "Eco-friendly Style" - Eco-friendly materials showcase brand sustainable development

In an era when everyone values environmental protection, the recyclability/sustainability of product packaging has become a focus of design. Whether the material of the packaging itself is environmentally friendly has become a focus of consumer attention. Designers predict that some packaging made of eco-friendly materials may be widely used in coffee bean storage and transportation this year. For example, sealed cans made from coffee grounds, packaging bags made from non-wood fibers, etc., emphasizing that coffee beans/grounds are one of the sustainable materials.

5. "Collage Style" - Reflecting environmental protection through collage

By emphasizing the layering of colors and geometric shapes, using torn paper effects and original textures to express the essence of recyclable materials, it is very suitable for coffee brands that want to enter the eco-friendly market. Through collage design, it shows endless possibilities, allowing consumers to feel the brand's love for nature and emphasis on environmental protection through such packaging design.

6. "Playful Style" - Playful and quirky characters show relaxed happiness

Anxious living environments have made packaging design lean toward "prank" and playful styles. Imitating children's drawings or playful styles has become a focus of packaging design. Some quirky 2D characters, children's drawing style characters... are both cute and quirky. Coffee bean packaging adopting this design style will shape a relaxed and happy impression for the coffee brand, allowing consumers to associate the brand's coffee beans whenever they encounter happy things.

Image source: 99designs by Vista online

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