The Rise of Boiled Water: How Free Iced Water Became the Ultimate Viral Beverage Trend

When nobles were still drinking百岁山 (Baishuishan), the petite bourgeoisie were still drinking Perrier, and business elites were still drinking Evian, the once-overlooked boiled water suddenly became a new trend for check-ins on social media platforms.

Unlike traditional boiled water, viral boiled water must meet the following conditions: made by bubble tea shop staff or coffee shop staff; water must pass through a filtration system; water cannot be boiled; must be placed in a transparent PE cup filled with ice cubes and printed with a logo; sealed packaging.

Although it lacks the soothing quality of glacier water, the refreshing nature of mineral water, the sweetness of spring water, and the purity of purified water, but! The boiled water from bubble tea shops comes from the hands of every hand-shaken drink "craftsman." Compared to nature's gifts, a cup of boiled water interprets craftsmanship, fashion, and simplicity.

"Order the cheapest tea and ask the staff to replace it with iced boiled water - tasty, thirst-quenching, inexpensive, and a large portion. It's practically free..." "The plain water from Yihe Tang is truly amazing!" Against the backdrop of background and angles, an ordinary glass of iced water immediately transforms into a high-end fashion item.

Besides check-ins for boiled water that isn't really boiled water, there are also check-ins for milk tea without tea, milk tea without milk, and coffee without coffee! These requests, which confuse craftsmen from various industries, reveal in just a few words the younger generation's ultimate pursuit of simplicity, health, and innovation in beverages.

"Raw coconut latte, no ice, no coffee, better than coconut juice... no disappointment!"

"Order a cup of milk tea without tea, no ice, no sugar, just plain milk. It tastes very milky! It's a 'white moonlight' milk..."

"Milk tea with lots of toppings but without milk is basically a 'fat-cutting magic water'"

In the context of pursuing milk tea without milk to get a cup of "fat-cutting tea," milk tea without tea to get a cup of fresh milk, and raw coconut latte without coffee to get a cup of coconut milk, checking in with boiled water appears even more profoundly wise. The boiled water from bubble tea shops allows people to make their social media posts look sophisticated and their lives appear refined, all without spending money or spending the least amount of money.

Boiled water from bubble tea shops is popular because everyone can obtain a sense of ritual from this glass of iced water. A cup of filtered water, opened by the hands of hand-shaken drink "craftsmen," flows through metal pipes into a bubble tea cup filled with ice cubes, then is sealed, wiped dry, and presented - an experience that cannot be obtained by making it yourself or buying bottled water.

The fog gradually appears on the cup's surface, and at this moment, the boiled water before your eyes presents a simple, high-end feeling. With the right angle and a photo taken, it becomes another picture that can tell a story. Although it has no taste, smelling the sweet aroma emanating from the bubble tea shop, the bland boiled water can also provide the sensation of drinking milk tea.

The Emperor's New Clothes tells us that beautiful clothes don't need to be visible, but as long as someone recognizes them, they are beautiful garments. The netizens checking in tell us that whether it tastes good or not is unimportant; as long as the drink I'm having looks sophisticated/outstanding enough, that's sufficient.

Image source: Internet, various social media platforms

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