Heytea Launches Coconut Chicken Hot Pot?! Heytea's Success Actually Comes from Being Unconventional

HEYTEA's Unprecedented Creativity

HEYTEA's creativity is truly getting wilder!!! From "dutifully" continuously developing new-style teas, to starting crossover collaborations with brands, and then combining specialty foods from various cities with tea drinks... HEYTEA's creativity is absolutely amazing! Quoting a netizen: "The more outrageous HEYTEA gets, the more I want to try it."

Recently, HEYTEA launched limited editions in different cities all at once, and these limited editions aren't just in drinks! Combining "flavors from people's memories," they integrated each city's representative foods with tea drinks, launching HEYTEA Coconut Chicken, HEYTEA Rice Noodle Rolls, HEYTEA Wide Noodles... As soon as these products were launched, netizens exclaimed: HEYTEA really knows how to capture the essence, hahaha

Regional Specialties Across China

Shenzhen Region

Shenzhen region launched "Coconut Chicken Hot Pot" ~ Sand ginger flavored coconut milk broth paired with bamboo fungus and pearl water chestnuts, thoughtfully accompanied by small green tangerines and fresh chili peppers, perfectly integrating coconut chicken with soulful dipping sauce.

Guangzhou Region

Guangzhou region launched "Good Stuff Coconut Rice Noodle Roll Cake" ~ Coconut jelly skin rolls filled with coconut sago mousse, chocolate Napoleon, and lotus seed lily coconut jelly, drizzled with brown sugar sauce for the perfect finishing touch!

Zhongshan Region

Zhongshan region launched "Chrysanthemum Water Olive Immortal Dew" ~ Freezing specialty chrysanthemums from Zhongshan Xiaolan into ice balls, as the ice melts you can see the blooming flowers, paired with traditional Zhongshan snack water olives, immediately evoking memories of winter solstice family reunions.

Xiamen Region

Xiamen region launched "Peanut Soy Milk Bun" ~ Turning the old-fashioned peanut soup that Xiamen people grew up drinking into jelly filling in bread, creating a dialogue between nostalgic memories and the new era.

Shanghai Region

Shanghai region launched "Sheng Jian Bun Cake" ~ Sheng Jian bun-shaped osmanthus fermented rice mille-feuille bun paired with crab roe flavored pork floss cake, perfectly embodying "Sheng Jian culture."

Xi'an Region

Xi'an region launched "Zeng Gao Sheep Milk Tea" and "Osmanthus Wide Noodle Cake" ~ Adding sheep milk tea to Xi'an's traditional snack Zeng Gao, allowing two traditional flavors to collide and inspire each other.

Chongqing Region

Chongqing region launched "Beer Milk Tea" ~ Adding brown sugar slush small tangyuan essential for Chongqing hotpot to non-alcoholic beer milk tea, can only say HEYTEA really understands Chengdu people!

Changsha Region

Changsha region launched "Small Bowl Bobo Sweet Wine" ~ Milk tea paired with small bowl sweet fermented rice, immediately recalling the taste of Changsha's old alleys from childhood~

Chengdu Region

Chengdu region launched "Sichuan Spicy Immortal Dew" ~ Mengding yellow bud tea base paired with olive juice, coconut water, green Sichuan peppercorns, facing heaven chili... really, no chili can "leave Chengdu alive"...!

Jinan Region

Jinan region launched "Ejiao Apple Bun" ~ Combining Qingdao beer, Shandong apples, and Ejiao tonic paste as main ingredients, directly hitting the preferences of Shandong people~

Guiyang Region

Guiyang region launched "Qian Spicy Crispy Pork Toast" ~ Potatoes paired with chicken chili oil, the salty and spicy taste of the toast is just right~ Guiyang people's favorite crispy pork becomes the perfect finishing touch for the toast!

Hangzhou Region

Hangzhou region launched "Longjing Full Osmanthus Bird's Nest Bun" ~ Hangzhou specialty Longjing tea paired with chewy osmanthus bird's nest jelly, letting you feel the charm of this city while eating bread~

The Secret to HEYTEA's Success

It can be seen that these limited edition products all adopt flavors hidden deep in streets and alleys, unique memories of each city. By leveraging these "city flavors," they awaken certain common feelings and memories among consumers, making limited products become recognized by locals and truly resonate with city culture. It must be said, HEYTEA really knows how to capture people's hearts!

HEYTEA's ability to consistently stand at the forefront of the new-style tea industry is inseparable from its unique communication model. While everyone else still views brands through consumers' daily scenarios, HEYTEA already stands from the perspective of urban cultural development and heritage to explore deeper brand value.

In many people's eyes, HEYTEA always seems so "unconventional" and "flashy," these points not favored by others have become the key to HEYTEA's success. Isn't it good to be "conventional"? Yes, but it's hard to have progress. In any industry, if everyone only huddles in an ideal world looking outside, how can the industry innovate?

Image source: Internet, various social media platforms

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