How Much Does It Cost to Open a Coffee Shop? How to Open a Coffee Shop? Is It Hard to Open a Coffee Shop?
"Oh look, another new coffee shop opened up there."
Last night, I accidentally opened Dianping, and the homepage immediately pushed information about several new shops to me.
As a person of quality, you always have some beautiful little wishes and small dreams in your heart, hoping they will come true one day.
It might be a long-distance trip, a cool and stunning sports car, or perhaps a bookstore/flower shop/coffee shop of your own.
As a writer, I often see questions from netizens while surfing the internet: "I want to open my own coffee shop, but I don't know how to start. Do you think running a coffee shop is difficult?"
Facing these questions, everyone might as well first think seriously about:
- Why do you want to make coffee?
- What is the purpose of having your own shop and creating your own brand?
- Do you have a rich family? Are you prepared with money?
Have you thought it through? Then let's get started! Hehe.
Running a shop, a brand, mostly develops from an idea.
Yes, that's right, exactly!
If you want to realize it, you need to formulate a complete plan~ You need to clarify the gap between ideals and reality first.
1. Direction
Coffee shops have high requirements for operators' capital, products, location selection, and other capabilities.
In the early stages of operation, you need to use energy and funds to nurture the shop. The general cycle is between six months to a year and a half, and some may even need longer.
Daily business hours are long with few customers in the early morning and late evening. When encountering natural disasters or situations like the current pandemic, how to get through the sluggish business periods will be an unavoidable challenge~
The biggest problem with mobile coffee trucks might be the government's many restrictions on mobile stall operations, complicated hygiene standards for the food service industry, adverse weather conditions that are not conducive to operating outdoor coffee trucks, and so on.
These man-made or non-man-made difficulties require you to have a sufficiently strong heart to face them~
2. Planning
If you're sure you want to do coffee, then no matter how many obstacles ahead, you must firmly believe that everything you付出 is worth it!
As the saying goes, "All things are difficult before they are easy."
Making thorough plans in the early stages is crucial, allowing sufficient time for adjustments in every subsequent phase. You need to be mentally prepared: unexpected things can happen at any time, so, yes!
Whether you're running a coffee shop or a coffee truck~
Especially when you know nothing about coffee, it's necessary to spend half a year or even longer planning. Those who want to make quick money might as well give up, haha.
What? You're rich? Uh then... pretend I didn't say anything (hahahhh)
3. Location Selection
After determining your positioning, the next step is to confirm your business location.
Location selection should be cautious, cautious, and cautious.
Don't go for temporary cheapness, only to end up "working for the landlord."
Do your "homework" on potential opening locations. Choosing the right place is one of the keys to successful development.
Evaluating transportation convenience and effective customer traffic is very important.
4. Preparation
In this preparation stage, the most critical thing is: properly allocate the use of funds.
Costs required to open a shop: rent, personnel, equipment, decoration, materials. Among these, rent, equipment, and decoration should be prioritized.
In addition, it's recommended to calculate through the cost structure, predict the customer cultivation period in the early stages of opening, the reserve funds needed to be prepared, and so on.
No joke, as a coffee shop owner, besides being able to "present in the hall" — knowing how to share coffee knowledge with others, you also need to be able to "work in the kitchen" — knowing how to make coffee.
5. Break-in Period
A coffee shop is like an independent planet.
An independent space where people's thoughts will wander and fly freely. Rather than saying a coffee shop is a place to drink coffee, it's more like a platform for intellectual exchange.
The half year or even a year after starting is a hurdle. Only after passing the "break-in period" can you say you're "on the right track."
6. Advertising and Marketing
Emphasize communication with consumers.
You need to understand that independent brand coffee shops have limited business resources. In this era where everyone is a self-media platform, we need "word of mouth" among customers to achieve broad marketing opportunities.
If the shop just continuously receives wave after wave of new customers, it's impossible for them to understand the true value of the brand and the efforts of continuous improvement.
Translation: Value every customer.
Many people might think the threshold for making coffee is not high, but as a writer, I feel we should never underestimate the threshold of any industry~
Running a coffee shop is a great test for both the soul and body of the operator!
So, how does it feel? Difficult?
Opening a coffee shop, have you thought it through?
If you do open one! Remember to tell me! So I can come visit and check it out!
Image source: Internet
For more specialty coffee beans, please add the private WeChat FrontStreet Coffee, WeChat ID: kaixinguoguo0925
Important Notice :
前街咖啡 FrontStreet Coffee has moved to new addredd:
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Tel:020 38364473
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