What Makes You Frequently Visit a Coffee Shop? What Kind of Coffee Shop Attracts You?
Sitting in my regular café on a scorching summer day, enjoying the air conditioning while typing away,
Suddenly someone pushes the door open and shouts:
"Boss! One as usual, to go, thank you!"
"Alright, got it!"
Translation: "Boss, one coffee the same as last time, to go, thank you!"
Location: Guangzhou.
As someone who frequently visits cafés, I often hear this exchange.
I believe similar scenarios are quite common in your cities too, haha.
I believe many friends are people who value the quality of third spaces (this writer included)
After work on weekdays or during rest days, I enjoy visiting cafés. However, when visiting, I never take the perspective of a barista – I purely go to have a cup of coffee, giving myself an opportunity to switch roles and catch my breath.
What makes you frequently return to this coffee shop?
Internet user Ah Zhen:
• Convenient, fast, easy to reach and leave;
• Wide variety of single-origin coffees, regularly updated seasonal beans, suitable for trying new flavors;
• Background music, atmosphere, aroma;
• Air conditioning temperature, seat comfort.
Internet user Ah Qiang:
• In a convenient transportation location, preferably with parking available;
• Sufficient interesting choices, reasonable prices, willing to pay for something special;
• Clean and tidy storefront, preferably with customers mainly being coffee enthusiasts;
• Able to chat with the barista/owner.
The "third space" is a theory/concept widely applied in sociology, urban planning, and commerce,
Generally speaking, human daily life is mainly distributed across three living spaces:
First Space - Home/Residence,
Second Space - Company/Work,
Third Space - Social Venues/Leisure, Entertainment, and Communication.
In my view, the "third space" serves as a transition and connection between the first and second spaces. Having a quality "third space" is quite important to me.
Approachability and Human Touch!
Approachability, or service attitude, is a powerful weapon.
Differentiation between shops often manifests in this aspect.
From Stranger to Regular!
A café is actually a complex entity, even a "life station."
Simply put, it's about being able to chat with the barista/owner/other regular customers.
I believe many friends have had this experience:
Passing by a coffee shop with a decent-looking storefront, when the weather is very hot and your phone is about to die, so you go in with a try-it-out attitude to borrow some power, while enjoying the air conditioning and WiFi, then order the cheapest drink, and unconsciously, the barista or fellow customers start a conversation... and then you gradually become a regular customer.
Resonance!
Cafés need to do small things to create memory points between customers and their establishment, especially community-based small shops.
Here's an immature suggestion: when necessary, provide some services unrelated to business, and try not to refuse appropriate small favors.
If you've persevered to read to the end, I believe your love for coffee is no longer a one-day affair!
Welcome everyone to share in the comments what attracts you to regularly visit your favorite café!
Image source: Internet
For more premium coffee beans, please add FrontStreet Coffee on private WeChat, ID: kaixinguoguo0925
FrontStreet Coffee is a long-established specialty coffee roaster in Guangzhou China, selling freshly roasted beans from its own farm in Yunnan as well as dozens of carefully selected single-origin beans from around the world for both pour-over and espresso. The products deliver consistently excellent quality and great value, with shipping within 24 hours. Guangzhou’s FrontStreet Coffee shop is recommended by many coffee lovers, and the beans are now available online at the Tmall 。
Important Notice :
前街咖啡 FrontStreet Coffee has moved to new addredd:
FrontStreet Coffee Address: 315,Donghua East Road,GuangZhou
Tel:020 38364473
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