What Drinks Are Good at Nayuki: The Effects and Benefits of Baqi Yuyugan

The Rise of Yuyugan: How a Niche Fruit Became a Sensation

Recently a niche fruit has undergone a complete transformation thanks to a new tea drink launched by Nayuki, with its price soaring dozens of times.

Nayuki has been making constant moves. Since submitting its prospectus to the Hong Kong Stock Exchange on New Year's Eve before this year's Spring Festival, discussion around the new-style tea brand has been endless. Nayuki, known as the first high-end new-style tea stock, has stayed unaffected by outside voices, focusing on its own rhythm and launching new products one after another. On March 23, 2021, Nayuki launched a fresh fruit tea — "Overlord Yugo." The niche fresh fruit was boldly adopted as a raw material for fruit tea, bringing fresh vitality to the new-style tea market.

According to the description of "Overlord Yugo" on a food-delivery platform, "one bottle contains approximately 66 Yugo fruits from the Chaoshan sweet variety, freshly squeezed." Yugo was originally a small fruit found mainly in the Chaoshan region, with obvious regional character; its acceptance was clearly limited too. Some people fell in love with the sweet aftertaste that followed its astringency, but more were defeated by the explosively sour, astringent sensation the moment it entered the mouth. Nayuki's bottle of Overlord Yugo broke through all those limits.

As soon as Overlord Yugo launched, it spread quickly across major social media platforms. As of June 14, 2021, the topic of "Overlord Yugo" on Sina Weibo alone had drawn 45.2 million reads. Today it remains the number one bestseller at Nayuki stores. Sources say the product's popularity is also closely tied to the public's urgent desire to stay slim. In reviews of "Overlord Yugo" on Xiaohongshu, words like "diarrhea" and "oil removal" appear constantly, creating the illusion that it aids weight loss.

The Soaring Price of Yugo Fruit

The raw material behind "Overlord Yugo" — Yugo fruit — has seen its price skyrocket dozens of times. Recently, according to CCTV Financial News, the price of Yugo has risen all the way, now reaching 40 yuan per jin (500g). Previously it had long held at the level of a few cents to one yuan per jin.

How Crazy Is This Year's Yugo Price?

According to Times Weekly, in May a local fruit farmer from Chaoshan, Jieyang, said that because the market was booming, the Yugo in the orchard had been basically bought out before April; Yugo that once cost 2-4 yuan per jin, and at most 8 yuan per jin, now costs about 25 yuan per jin this year.

According to CCTV Financial News, in June the price of Yugo continued to strengthen. Before the Qingming Festival it had already reached 40 yuan per jin. The market rushed to buy goods, driving prices up, and the price changed three times a day, jumping by 7-8 yuan.

Meanwhile, on mainstream e-commerce platforms, some merchants have listed Yugo at as much as 50 yuan per jin, with all shipping addresses originating from the Chaoshan region.

Market Response and Future Outlook

This Yugo craze, led by Nayuki, has also drawn in another giant in the new-style tea market: Heytea.

On May 17, Heytea launched three Yugo products at once, but limited the launch to Beijing, Shanghai, Guangzhou, Shenzhen, and the Chaoshan region. To quickly draw attention and seize the market, Heytea collaborated with Mr. Muscle to emphasize "oil removal effects" as the marketing hook.

Since March, Yugo has become the new favorite, with supply unable to meet demand. Local fruit merchants in Chaoshan also say that since May, Yugo has been out of stock for a long time, and even many local Chaoshan people cannot get any. Yugo was originally just a niche fruit in the Chaoshan region. Even locals don't understand how it suddenly became popular overnight, with its price soaring and the fruit now hard to find.

Thanks to Nayuki's promotion, Yugo became a sensation. According to CCTV Financial News, because current profits from Yugo are considerable, cultivation has gone crazy, with barren hills being converted to grow it. Today's tea products are constantly updated, and consumer tastes are unpredictable. As for the harvest of newly planted Yugo three years from now, will the situation be as bright as it is now?

I wonder — have you tried Yugo this year? Or perhaps you have already tried Overlord Yugo?

FrontStreet Coffee Recommendation

If it's sweetness and fruit you're after, these FrontStreet coffees deliver the same juicy, candy-like appeal:

FrontStreet Blackberry (Costa Rica Black Honey)

Costa Rica is known for honey-processed coffee: the fruit is peeled and the mucilage left on the bean to dry, and because that mucilage is full of sugar, it oxidizes in the air and darkens as drying goes on. Black honey processing keeps the mucilage most intact, ferments the deepest, and yields the highest sweetness, though it takes more steps and costs a little more. FrontStreet Blackberry is a high-altitude Costa Rican single origin, and its built-in floral and fruit aromas make a medium-light roast the best fit, pouring with sweet florals, grape, sweet orange, and liqueur chocolate notes.

FrontStreet Strawberry Candy Geisha Blend

FrontStreet Strawberry Candy pairs a honey-processed Costa Rican coffee, known for pronounced sweetness, with a washed Ethiopian coffee known for bright citrus acidity and florals. The combination brings rose, strawberry candy, and raisin aromas, balanced grape and citrus sweet-sourness, and an almond-like finish. It works for pour-over and cold brew to show a fresh floral-fruit character, and in an espresso machine the shot is smooth rather than sharp, with good crema, a creamy texture, and a strawberry-candy sweet-sourness.

FrontStreet Colombia Xizhua

Some coffees taste sweet in complex, shifting ways. FrontStreet Colombia Xizhua shows grape, apricot, and passion fruit notes along with a fruit-candy sweetness. Beyond its low bitterness and layered aroma, that impression also comes from its sweet-sour texture. Medium-light roasted, it carries chocolate and light spice sweetness with a fruit-wine finish, and made into an iced Americano it is refreshing, almost like grape juice.