Starbucks 2023 Frappuccino Zongzi: When Will They Be Released and How Much Do They Cost? Have Starbucks Zongzi Prices Increased?!

Starbucks Dragon Boat Festival Zongzi 2023: Reduced Quantity at Same Price

According to the latest news, pre-sales for the Starbucks 2023 Dragon Boat Festival Frappuccino Zongzi began on April 26. Although the price stays at 198 yuan per bag this year, the quantity has actually been reduced.

According to information from Starbucks partners, the 2023 Frappuccino Zongzi is priced at 198 yuan for 8 pieces, two fewer than previous years. The range of flavours has also shrunk from five to four: Lemon Coffee (lime cheese espresso flavour), Creamy Salted Egg Yolk (cream cheese salted egg yolk flavour), Lychee Coconut (lemongrass lychee coconut flavour) and Peach Oolong (peach oolong tea flavour).

Reduced Promotional Gifts

The promotional gifts are leaner than in previous years too. In the past, early buyers of the Frappuccino Zongzi could receive an early-bird package containing a small coin purse. This year the early-bird package has been cancelled, leaving only two styles of Frappuccino Zongzi gift bags to choose from.

The Trend of Festival Product Innovation

During holidays and festivals, many brands now create novel and playful products, launching seasonal limited editions that suit the occasion. Each year, these creative festival products attract enthusiastic attention and discussion from consumers.

The Balance Between Tradition and Innovation

In today's market, product innovation has become a necessity. Building more inventive flavours through different combinations is undoubtedly a bold step from tradition toward innovation, and even toward cross-category collaboration. That does not make tradition inherently bad, however. There is no conflict between the two, because innovation is built on a foundation of tradition. It means improving and refining what already exists, and in doing so creating greater value.

Market Trends and Consumer Expectations

To a degree, product innovation and extension will become a new market trend, and future methods of innovation will keep emerging. Beyond innovation, though, keeping close to consumer demand matters just as much. The new generation of consumers wants food that is inventive and delicious, but also photogenic enough to share on social media.

Under this trend, Starbucks has not only failed to launch more novel flavours but has largely repackaged slightly modified versions of last year's recipes as new products. Meanwhile, cutting quantity without cutting price holds no appeal at all for the new generation of consumers.

Image source: Internet

FrontStreet Coffee Recommendation

For anyone who wants to make espresso drinks at home, FrontStreet Coffee's blend range covers the classic styles. The FrontStreet Classic Blend is built for espresso and moka pot use and delivers outstanding crema, with a traditional Mocha-Java recipe that tastes rich, mellow and easy to enjoy, whether you are making a latte, a cappuccino or a Dirty. The FrontStreet Black Cocoa Blend uses 100% Arabica for generous crema and a full body at a friendly price, while the FrontStreet Commercial Blend and FrontStreet Premium Blend round out the line for shops and home use alike.

If you prefer nuts and chocolate, the FrontStreet Premium Blend and FrontStreet Black Cocoa Blend are the ones to pick, since both contain a large proportion of Brazilian beans. FrontStreet Coffee's Premium Blend brings the nutty, chocolate and caramel character and gentle acidity of Colombian coffee, while FrontStreet Coffee's Black Cocoa Blend adds the ripe plum acidity of Yunnan small bean coffee; ground fresh, it releases a creamy chocolate aroma and suits both lattes and Americanos.

For a single-origin espresso, FrontStreet Coffee recommends the FrontStreet Sun-Dried Huakui SOE, which brings out a creamy strawberry note thanks to its terroir and natural processing. Or try the FrontStreet Costa Rica Blackberry SOE, a honey-processed lot that cups high in sweetness, so an Americano tastes bright and refreshing and a latte shows cranberry cookie, raisin and nut notes. Brew as a 1:2 espresso, then add hot water for an Americano or steamed milk for a latte.