Starbucks 2023 Frappuccino Zongzi: When Will They Be Released and How Much Do They Cost? Have Starbucks Zongzi Prices Increased?!
Starbucks Dragon Boat Festival Zongzi 2023: Reduced Quantity at Same Price
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According to the latest news, the pre-sale period for Starbucks 2023 Dragon Boat Festival Frappuccino Zongzi began on April 26th. Although the price of this year's Frappuccino Zongzi remains at 198 yuan per bag, the quantity has actually been reduced?!
According to information from Starbucks partners, the 2023 Frappuccino Zongzi is priced at 198 yuan for 8 pieces, two fewer than previous years. Meanwhile, the variety of flavors has decreased from five to four. The flavors include: Lemon Coffee (lime cheese espresso flavor), Creamy Salted Egg Yolk (cream cheese salted egg yolk flavor), Lychee Coconut (lemongrass lychee coconut flavor), and Peach Oolong (peach oolong tea flavor).
Reduced Promotional Gifts
In terms of promotional gifts, there are also fewer than in previous years. In past years, early purchasers of Frappuccino Zongzi could receive an early bird package - a small coin purse. This year, however, the early bird package has been cancelled, with only two styles of Frappuccino Zongzi gift bags available for selection.
The Trend of Festival Product Innovation
Nowadays, during holidays and festivals, many brands create novel and interesting products, launching seasonal limited-edition items that are appropriate for the occasion. Each year, these creative festival products receive enthusiastic pursuit and discussion from consumers.
The Balance Between Tradition and Innovation
In today's market, "product innovation" has become a necessity. Creating more innovative flavors through different product combinations is undoubtedly a bold breakthrough from tradition to innovation and even cross-boundary collaboration. However, this doesn't mean tradition is inherently bad. There's no conflict between tradition and innovation - so-called innovation is built upon the foundation of tradition. Innovation involves improving and perfecting based on tradition, thereby creating greater value.
Market Trends and Consumer Expectations
On a certain level, product innovation and extension will become a new market trend, and future product innovation methods will continue to emerge endlessly. However, in addition to product innovation, closely following market consumer demands is equally important. Because the new generation of consumers not only requires innovative and delicious food but also needs products with high photogenic appeal that can be shared on social media platforms.
However, under this trend, Starbucks has not only failed to launch more novel flavored products but basically sells slightly modified recipes from last year's flavors as new products. Meanwhile, the approach of reducing quantity without reducing price holds no attraction whatsoever for the new generation of consumers.
Image source: Internet
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