Where is Four Cats Cafe - Is Yunnan Four Cats Coffee Good, Is the Price Expensive, How Much is a Pack of Four Cats Coffee

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International Coffee Chains Enter Lijiang While Local Brand "Four Cats" Rises

With the improvement of national per capita consumption levels, more and more leisure and light catering brands are gradually extending their reach into third and fourth-tier cities and popular tourist destinations like Lijiang and Dali. Starbucks' first Lijiang store opened on the 19th in the 5596 commercial district, while ZOO COFFEE's first store has also signed to enter Xianghe Commercial Plaza. However, as these foreign coffee chain giants began their Lijiang layout, the local Lijiang coffee chain brand "Four Cats" had already risen and established its store network layout. According to Winshang Network, "Four Cats" coffee shop's third store has entered Hanzi Street at the north gate of Lijiang's Shuhe Ancient Town and officially opened on September 20.

Building an Internet Coffee Brand Based on Yunnan's Coffee Resource Advantages

"Four Cats" coffee shop was founded in Lijiang, Yunnan. The brand was jointly established by four ambitious individuals: Xu Zhengxiong, Xie Wenzhang, He Jing, and Chen Sha. Each had their own established brands before jointly creating the coffee experience brand based on Hemei Coffee Company, hence "Four Cats Coffee" got its name.

In the environment where retail is being impacted by e-commerce, many retailers are embracing the internet to layout omnichannel strategies. However, "Four Cats" is a brand that developed based on the internet. Due to Yunnan's resource advantages in coffee development history and high-quality products, in 2010, Hemei Coffee Company, led by major shareholder Xu Zhengxiong, established a one-stop industrial chain covering coffee cultivation, production, processing, and sales. In 2012, after Xu Zhengxiong met three partners - Xie Wenzhang, He Jing, and Chen Sha - who were interested in e-commerce, they decided to join forces to enter the e-commerce field, and the "Four Cats" brand was subsequently established. At the beginning of the brand's establishment, the four founders identified young people as the main consumer group based on the characteristics of e-commerce consumers.

Future Plans to Open Chain Stores in Core Commercial Properties of Famous Yunnan Cities

On May 20, 2015, "Four Cats" first experience store settled in Mixi Lane, Xinyi Street, Lijiang Ancient Town. Two months later, the second experience store opened opposite Longtan Square on Huama Street in Lijiang. With the Shuhe North store opening on the 20th of this month, "Four Cats" has now opened 3 offline experience stores in Lijiang based on coffee product display and tasting. Additionally, "Four Cats" has signed an entry agreement with Lijiang Heye Plaza, and the fourth store is expected to open in February 2016. According to the company's expansion plan, Lijiang will have a total of 5 stores. After the Lijiang market store layout approaches saturation, "Four Cats" will also open chain stores in famous cities and towns within Yunnan Province such as Dali. Based on the current store layout, "Four Cats" experience stores are mainly concentrated in core commercial districts of Lijiang Ancient Town and Shuhe Ancient Town with certain tourist traffic, and are now also expanding into shopping centers.

The "Four Cats" Coffee Experience

So, what are the experience stores under "Four Cats," which has carefully planned its e-commerce layout, like? Since the origin and development of coffee have an indissoluble connection with cats, and the brand is named "Four Cats," the "Four Cats" coffee shop uses various "cats" as store decoration elements, including the righteous Black Cat Detective, the innocent Doraemon, the clumsy Garfield, and the cute Hello Kitty. At "Four Cats" coffee shop, customers can not only learn about the profound origin and culture of coffee and how to distinguish the quality of coffee beans, but also order a coffee, enjoy the beautiful scenery around the ancient town, and spend a lazy afternoon.

Currently, "Four Cats" products cover instant coffee, roasted powder, coffee beans, civet coffee, etc., with prices ranging from 15 to 228 yuan. Cup product prices are controlled within 50 yuan, while foreign coffee cup products are slightly higher priced. However, based on the company's entire industrial chain advantages, "Four Cats" famous coffee products still offer better cost-performance compared to other brand products. To celebrate the opening, "Four Cats" Shuhe North store also launched a 10-day free tasting event starting from the 21st, allowing consumers to taste high-quality coffee.

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