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Coffee Becomes Part of Daily Life, and a Real Business Opportunity
In cafes, homes, and offices, a cup of coffee in hand has become an everyday sight. As the economy has grown, more people have taken up coffee. Alongside international chains offering convenient takeout and consistent quality, independent shops built around atmosphere and personality have begun to appear, and China has started producing high-quality coffee of its own. A drink that is popular worldwide is now catching up to a long-established tea culture, and its pull is hard to ignore.
The number of coffee drinkers has risen sharply in a short time, mainly in first-tier cities. According to the market research firm Euromonitor International, the average person in China drank 3 cups of coffee in 2016. Against 377 cups for South Koreans, 363 for Americans, and 250 for Britons, that is a wide gap, which also points to enormous growth potential. Starbucks and Dunkin Donuts alike have been eager to plant flags on the country's coffee map.
In a Bloomberg report, the head of Cofco International's coffee division said that people were gradually developing the habit of drinking coffee at home and in the office, and that by 2021 and 2022 the middle-class population would reach 450 to 600 million. Starbucks, present for nearly 20 years, had long seen that growth coming. CEO Kevin Johnson told Reuters that a rapidly increasing middle class translates into more business opportunity and a larger market, and he expected the chain to expand from 2,800 stores to 10,000 over the following 20 years, a scale approaching its U.S. footprint.
Dunkin Donuts has similar ambitions. Despite past setbacks, with only 34 locations nationwide, it drew up plans to establish 1,400 branches within 20 years. "Among all beverage consumers, although coffee drinkers are relatively few, they are growing rapidly and are expected to surpass tea consumers," said CEO Nigel Travis.
Independent Coffee Shops Are on the Rise
Beyond the expansion of major brands, Euromonitor International analyst Yu Limin made a second observation: many small brands and independent shops are rising, with explosive growth in the number of registrations. Their emergence suggests, to some degree, that chain shops can no longer fully satisfy consumers, who have begun seeking coffee that differs from what the chains offer.
According to Fresh Cup magazine, a shop owner named Max carved out a place for himself by making special-flavored coffee. He combines flavors such as blue curacao, peach, mango, and rose with espresso, milk, and sugar to build layered drinks. The strategy worked: his shop has moved twice for lack of space, yet customers stay loyal and follow him each time.
Domestic Coffee Beans Are Improving
China produces 138,000 metric tons of coffee beans a year, roughly the combined annual output of Kenya and El Salvador. Even so, it is hard to associate coffee with China, because in the past Yunnan's beans were not high quality and mostly went into instant coffee as raw material. In the eyes of Samuel Gurel, CEO of Torch Coffee Roasters and a long-time advocate of grower technology, China already has the ability to produce excellent specialty coffee.
Gurel and a team from the non-profit Coffee Quality Institute experimented with 40 coffee processing methods on a donor's land in Yunnan. According to the institute's research, low-altitude areas suit dry processing, medium-altitude areas suit honey and pulped processing, and high-altitude beans suit washed processing. The beans they grew were best dried and hulled with the dry method.
Note 1: the Coffee Quality Institute is a non-profit that helps coffee farmers internationally produce high-quality beans and improve their quality of life.
Matching the process to the characteristics of beans at different altitudes produced very sweet results. The cupping score rose from 80 to 86 points, which is genuinely exciting; Asian beans rarely score so high. Tasters were surprised to learn the beans came from Asia, because the cup carried a rich fruit aroma rarely found in the region. With improved quality, there is reason to raise the selling price.
A Coffee Trajectory Worth Comparing
The current coffee trend has parallels with a path taken elsewhere in the region. Han Huaizong, who has studied coffee closely and authored works such as Specialty Coffee Studies and Long Live Taiwan Coffee: 8 Major Producing Regions and 54 Quality Estates in Taiwan that Fascinate Coffee Masters, laid out that history clearly. Taiwan was heavily influenced by Japanese and American coffee culture. Coffee arrived during the Japanese colonial period, and corporate cultivation laid the foundation for the local industry. During the US aid period, the instant coffee culture brought by stationed troops had a broad influence and instant coffee became mainstream. At the same time, shops that followed Japanese slow-roasting and siphon methods presented coffee with low acidity and a sweet-bitter taste. American instant coffee and Japanese dark roast coexisted, each with its own following.
In the 1990s, smaller operators began importing their own roasters and moved toward in-house roasting. In 1998, Starbucks expanded widely in Taiwan and established itself as a coffee leader. Many enthusiasts, university students among them, started roasting their own beans, adding range to specialty coffee. After 2000, the third wave arrived, with an emphasis on individuality through light roasting, terroir, latte art, and cupping. Light-roast shops multiplied, self-roasting shops prospered, and coffee became easy to buy even from convenience stores.
The density and variety of coffee shops is high, professional standards have risen sharply, and locally grown beans have improved in quality. Now consumers are moving from instant coffee to chain coffee. With specialty coffee gaining ground, it seems only a matter of time before high-quality domestic beans become part of everyday drinking.
In January 2018, the first Coffee Forum was held in Pu'er, Yunnan, bringing together about 300 coffee professionals to share trends, brewing techniques, and quality. Whether through broader development or deeper specialization, the country's coffee scene is bound to keep getting more interesting.
Domestic Coffee Bean Recommendation
FrontStreet Coffee's Yunnan Small Grain Typica is guaranteed on both brand and quality, and the value is high: each 227-gram package costs only about 69 yuan. At 15 grams per cup, one package makes 15 cups, or about 5 yuan each, against the tens of yuan cafes charge.
FrontStreet Coffee Recommendation
As domestic beans improve and office coffee becomes a daily ritual, the practical question is what to keep on the shelf. If crema and a forgiving extraction matter most, FrontStreet Coffee's Classic Blend was designed specifically for espresso and moka pot use. Even a beginner on a non-professional home machine can pull thick, fine crema, the quality that makes a good latte, cappuccino, or Dirty possible. Built on the traditional Mocha Java recipe, it is full-bodied and rounded enough for newcomers and experienced drinkers alike, whether at home or behind a counter.
If value is the priority, FrontStreet Coffee's Black Cocoa Blend meets the same need with 100% Arabica beans, generous crema, a full body, and a friendlier price that balances quality and cost. For anyone who wants fruit rather than the usual dark profile, FrontStreet Coffee's Strawberry Candy is a popular fruity espresso blend: blending the natural flavors of Arabica beans from different regions reproduces a distinct strawberry-gummy sweetness. It suits home drinking as well as cafe service, and one bag covers everything from Americano to a differentiated milk drink, which makes it a versatile daily staple.
Important Notice :
FrontStreet Coffee is a long-established specialty coffee roaster in Guangzhou China, selling freshly roasted beans from its own farm in Yunnan as well as dozens of carefully selected single-origin beans from around the world for both pour-over and espresso. The products deliver consistently excellent quality and great value, with shipping within 24 hours. Guangzhou's FrontStreet Coffee shop is recommended by many coffee lovers, and the beans are now available online at the Tmall 。
FrontStreet Coffee has moved to a new address:
FrontStreet Coffee Address: 315,Donghua East Road,GuangZhou
Tel:020 38364473
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