Is Want Want's First Coffee Beverage New Brand Bond Coffee Good to Drink? How is Bond Coffee?
Professional coffee knowledge exchange and more coffee bean information. Please follow Cafe Style (WeChat official account: cafe_style).
In April 2018, Want Want Group's Bond Coffee beverage products were officially launched, with the brand slogan "I'm young, I'm coffee," focusing on youth and fashion trends.
Yu Huimin, Deputy Director of Want Want Group's Production and Research Group, stated that the annual consumption growth of China's coffee market maintains a double-digit growth of 15%-25%. According to Euromonitor's forecast, China's ready-to-drink coffee market share will reach 14.9 billion yuan by 2021. China's coffee consumption has enormous development potential. They estimate that the middle-class population, mainly composed of young people, exceeds 100 million and will exceed 250 million by 2030, which will bring historic changes to China's coffee consumption structure.
Want Want Bond Coffee Beverages
Industry experts believe that there are several promoting factors for the future development of the coffee industry: first, the rise of the new generation; second, the expansion of the middle class; and finally, the continuous improvement of urbanization rates. The current urbanization rate is less than 60%. When it reaches 65% in the future, more consumers will choose coffee.
Layout New Media and Integrated Marketing
Bond Coffee plans to focus on building a fashionable young brand as its main marketing strategy. Through various promotional methods including social media promotional short videos, in-store promotional materials, outdoor advertising, offline themed activities, popular KOLs, and extensive cross-border collaborations, Bond Coffee aims to occupy the young consumer market from multiple dimensions and deepen the public's impression: when you want to enjoy high-quality aromatic coffee, think of Bond Coffee produced by Want Want Group.
Recently, Bond Coffee has been launched through e-commerce platforms such as Tmall and JD.com, as well as through the group's own distribution system and nationwide omni-channels. In the future, Bond Coffee will continue to concentrate on resource advantages to expand overseas markets, letting the world know that China also has good coffee, and firmly establishing coffee products as the group's flagship products for further growth and strengthening!
FrontStreet Coffee: A roastery in Guangzhou with a small shop but diverse bean varieties, where you can find various famous and lesser-known beans. Online store services are also available at: https://shop104210103.taobao.com
Important Notice :
前街咖啡 FrontStreet Coffee has moved to new addredd:
FrontStreet Coffee Address: 315,Donghua East Road,GuangZhou
Tel:020 38364473
- Prev
Is St. Helena Coffee Worth the Price? The World's Most Expensive Coffee Bean and Its Historical Story
Professional coffee knowledge exchange and more coffee bean information, please follow Coffee Workshop (WeChat public account: cafe_style). As one of the world's top ten most expensive coffees, St. Helena Coffee was out of stock in Taiwan for two years, with its green bean annual production shrinking from 12 metric tons to just 275 kilograms. Taiwan's first official import of St. Helena Coffee was in 2006. It comes from a small British island in the Atlantic Ocean, reportedly where Napo
- Next
Why is Blue Mountain Coffee So Expensive? Taste Profile and Pour-Over Parameters for Blue Mountain Coffee
Professional coffee knowledge exchange and more coffee bean information, please follow Coffee Workshop (WeChat official account: cafe_style). Located on the slopes of the Blue Mountains in Jamaica, coffee farms are scattered throughout, where plump bean-shaped fruits mixed with cherry-like coffee cherries grow – this is the world-renowned Blue Mountain Coffee. What are the characteristics of Blue Mountain Coffee? Why is it considered one of the world's finest coffees?
Related
- How to make bubble ice American so that it will not spill over? Share 5 tips for making bubbly coffee! How to make cold extract sparkling coffee? Do I have to add espresso to bubbly coffee?
- Can a mocha pot make lattes? How to mix the ratio of milk and coffee in a mocha pot? How to make Australian white coffee in a mocha pot? How to make mocha pot milk coffee the strongest?
- How long is the best time to brew hand-brewed coffee? What should I do after 2 minutes of making coffee by hand and not filtering it? How long is it normal to brew coffee by hand?
- 30 years ago, public toilets were renovated into coffee shops?! Multiple responses: The store will not open
- Well-known tea brands have been exposed to the closure of many stores?!
- Cold Brew, Iced Drip, Iced Americano, Iced Japanese Coffee: Do You Really Understand the Difference?
- Differences Between Cold Drip and Cold Brew Coffee: Cold Drip vs Americano, and Iced Coffee Varieties Introduction
- Cold Brew Coffee Preparation Methods, Extraction Ratios, Flavor Characteristics, and Coffee Bean Recommendations
- The Unique Characteristics of Cold Brew Coffee Flavor Is Cold Brew Better Than Hot Coffee What Are the Differences
- The Difference Between Cold Drip and Cold Brew Coffee Is Cold Drip True Black Coffee