How did Panama Eleta Coffee come about? How are Panama coffee beans classified?

Ninety Plus

Ninety Plus was founded in Ethiopia in 2006 by Joseph Brodsky. It stunned coffee connoisseurs in 2007 with its debut coffee, leaving an unforgettable aftertaste. The exceptional top-tier flavors that amazed everyone are inseparable from meticulous handling at every step. The company directly participates from the moment farmers plant the crops, and harvested coffee beans are separated individually by variety, climate, and timing, creating customized storage and processing methods tailored to each bean to achieve extremely high-quality coffee.

Joseph Brodsky wanted to find varieties that could surpass Geisha during his time in Ethiopia but couldn't find any. Since he couldn't surpass Geisha in terms of varieties, he decided to build upon Geisha's foundation to create the highest quality Geisha. The experimental processing methods accumulated during his years in Ethiopia were exactly what Ninety Plus excelled at. In 2009, Joseph Brodsky established the Ninety Plus Gesha Estate in Panama.

Red processing, Ruby processing, and Solkiln (SK processing) are all Ninety Plus's patented special processing methods; they also use N2-W2-H2 to describe a processing method.

Ninety Plus's baristas give their works impressionistic names based on first impressions, similar to Nekisse (Intimate Kiss) and our Juliette: elegant and romantic. Others like Drima Zede (Candle Light) and Danch Meng are derived from local planting area sayings or direct English translations.

In 2019, they also acquired a plot near Barú Volcano and named it "90+ Barú Estates." The name comes from Panama's famous Barú Volcano, and recent volcanic eruptions have made the soil near Barú Volcano fertile, providing an excellent growing environment for coffee.

Drima Zede Region Introduction

Sidamo grows in the southernmost Ethiopian highlands at altitudes between 4600-7200 feet (Sidamo Province). It is a famous specialty coffee region in southern Ethiopia, bordering Kenya, located southeast of Jimma and directly south of the capital. It typically has pronounced sweetness and is favored by most people, with an annual output of about 225,000 bags/60kg.

Sidamo's coffee flavors are extremely diverse. Different soil types, microclimates, and countless native coffee varieties, coupled with towering mountains, highlands, plateaus, valleys, and plains within the region, create diverse topography. The local geology consists of fertile, well-drained volcanic soil with depths of nearly two meters, and the surface soil appears dark brown or brown. The region's greatest advantage is that soil fertility is maintained through organic matter cycling, using fallen leaves from surrounding trees or plant residues as fertilizer.

Ninety Plus Drima Zede

Name Origin: Drima Zede (Candle Light, the name of this Yirgacheffe) means "Best Approach" in the local dialect. According to information provided by the manufacturer, this Yirgacheffe is a specialized product series developed based on Ninety Plus's years of experience. The ancient natural processing method makes it difficult to achieve pure flavors, but with Ninety Plus's technical support, only the most mature coffee cherries are hand-picked, and the natural drying process involves careful constant stirring to ensure uniformity. The final result is a very transparent and pure taste with significant changes between hot and cold temperatures, with captivating fruit, floral, and oak barrel aromas.

Origin: Ninety Plus Ethiopia SNNP, Sidama Region
Altitude: 1750m-2000m
Processing Method: Natural Process
Variety: Ethiopian Heirloom
Roast Level: Light Roast
Flavor: Floral aroma, nectarine, tropical fruits, blackberry, blueberry, plum, cream, cinnamon
Acidity: Medium-High

About LevelUp

LevelUp is a sub-brand of the specialty green bean processing company Ninety Plus. It is an Ethiopian green bean series launched jointly by the company and green bean trader Bodhi Leaf. The coffee names are not based on growing regions but on flavor profiles. The names are all in local Ethiopian languages, providing clear flavor descriptions for each coffee while preserving Ninety Plus's amazing flavors but at more accessible prices.

Ninety Plus Danch Meng

Name Origin: Danch Meng is actually from Ninety Plus's sub-brand Level Up, an Ethiopian green bean launched jointly by the company and green bean trader Bodhi Leaf in 2013. Danch Meng is locally translated as "Perfect approach" (Good Path), grown by small farmers in Yirgacheffe's Goldina Abaya Dumonso area. It's a product launched with Ninety Plus's professional flavor processing background, leveraging Ninety Plus's natural processing technology to give Danch Meng a very unique Yirgacheffe flavor.

Flavor: Cocoa, black raspberry, plum, juicy, floral aroma, blueberry, dark chocolate

Derar Ela | The Dreamer

Flavor: More intense aromatic qualities, rich tropical fruits, lime aroma, unique chamomile fragrance

Lomi Tasha | Lomi Tasha

Flavor: Soft lemon, honey, wild ginger flower aroma, delicate green tea taste

Faya Deraro | Faya Deraro

Flavor: Blueberry, strawberry cookie, cherry, white wine, raspberry

Nitsu Ruz | Rosemary Fresh Fragrance

Flavor: Floral, lemon peel, lychee, prune, kumquat, black tea

90+ Eleta | Ninety Plus Eleta Coffee

Country: Panama
Grade: SHG
Region: Volcán Region
Estate: Ninety Plus
Altitude: 1400-1800 meters
Processing Method: 90+ Special Processing
Variety: Geisha
Flavor: Bergamot, sweet orange, pineapple, longan, dried fruit, apple

Eleta is a high-quality Geisha that FrontStreet Coffee recently acquired, coming from Ninety Plus. It exhibits rich fruit sweetness, chocolate, and chocolate liqueur flavors when brewed.

Starting in 2006, Ninety Plus founder Joseph Brodsky decided to dedicate himself to changing the deeply entrenched commercial coffee cultivation model. He saw an opportunity to plant shade-loving and delicious heirloom Ethiopian varieties while cultivating tropical lands, while also creating a new model to inspire and improve the quality of life for coffee cultivation professionals.

Ninety Plus Coffee Founder Joseph Brodsky

The Ninety Plus team currently owns and/or operates over 1,500 hectares of coffee forest restoration projects in Panama and Ethiopia, and has established an international brand to advance the success of taste-driven models for ecologically and socially oriented agricultural economies.

Ninety Plus's founder Joseph Brodsky discovered early on that the world's high-quality coffee beans all originate from Ethiopia, and its many different varieties with different tastes are no less than 10,000 grape varieties producing 1 million different fine wines.

Ninety Plus's green beans all come from Ethiopia's original varieties, including the Geisha from their Panama estate, which was transplanted from Ethiopia's heirloom original varieties. Processing is Ninety Plus's specialty - they separate these coffees by variety, microclimate, and harvest timing, tasting each one individually, designing special processing methods for each flavor profile to achieve a specific flavor characteristic, much like master designers meticulously researching and dedicating themselves to completing crafts that approach art. Natural products undergo numerous refinements and improvements before reaching their most beautiful form to be presented to everyone.

In 2006, Joseph Brodsky founded Ninety Plus (90+) company. Joseph began his journey amid the craze caused by the appearance of Geisha variety in Panama in 2003 and 2004. When he didn't find the results he expected in Panama, it gave him another idea - perhaps among Ethiopia's more than 10,000 coffee varieties, there were still varieties with untapped potential.

To ensure quality, 90+ adopts a cooperative model with local estates, maintaining complete control from planting, sampling, harvesting through to subsequent processing and cupping. 90+'s exclusive Profile Processing ensures that every coffee bean released has a unique and stable flavor profile and quality. Ninety Plus's coffee uses a marketing approach similar to premium red wines, making it stand out in the market.

Important Notice :

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