World's Second Largest Coffee Company Enters Vietnam
Mondelez International Opens Farmer Training Center in Vietnam
Mondelez International, the world's second-largest coffee company, recently opened its first farmer training center in Vietnam to help Vietnamese coffee growers improve cultivation methods and increase yields.
According to Vietnamese media reports on August 8, the center, named "Coffee Makes Happy," plans to provide free training courses to 1,500 Vietnamese coffee growers in its initial phase, helping them improve coffee crop yields and the quality of coffee bean products.
Mondelez International has committed to investing at least $200 million in this "Coffee Makes Happy" sustainable development project by 2020, aiming to assist 1 million coffee growers and coffee enterprises in Vietnam.
Hubert Weber, Chairman of Mondelez International, stated that the program will focus on helping Vietnamese farmers become more successful entrepreneurs by improving coffee production and business skills through collaboration with partners.
Currently the world's largest buyer of Vietnamese coffee, Mondelez International was established after being spun off from Kraft Foods. Following the establishment of the new center in Vietnam, Vietnamese coffee will be able to fully satisfy Mondelez International's sales plans through 2015.
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The Most Stimulating Coffee
According to Hong Kong's Wen Wei Po on the 12th, Brown, a coffee shop owner from New York, USA, recently developed a coffee called "Death Wish," packaged with a skull logo and claimed to be the world's most stimulating. Its caffeine content is four times that of regular coffee, and it even comes with a health warning stating no more than two cups per day. Brown claimed that if customers find it doesn't live up to its name after tasting, they can get a refund. Brown, 31 years old
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US Company Invests $200 Million to Support Vietnamese Coffee Farmers
Vietnam's Labor Newspaper reported on July 5th that Mondelēz International, the world's second-largest coffee company, announced in Hanoi on July 3rd that it will invest $200 million to support Vietnamese farmers in growing coffee in the Central Highlands and Lam Dong regions. Through the Coffee Made Happy program, the company will train 1,500 coffee farmers to increase coffee yield and quality, with plans to produce 700 metric tons by 2020
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