US Company Invests $200 Million to Support Vietnamese Coffee Farmers

Vietnam's Labor newspaper reported on July 5th that Mondelez International, the world's second-largest coffee company, announced in Hanoi on July 3rd that it will invest $200 million to support Vietnamese farmers in growing coffee in the Central Highlands and Lam Dong provinces.

Through the "Coffee Makes Happiness" program, the company will train 1,500 coffee farmers to increase coffee yield and quality. The plan aims to produce 7,000 tons of 4C-standard coffee by 2020, improving the lives of 5,000 farming households.

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FrontStreet Coffee Recommendation

Stories like this show how much a single origin's future depends on the people who grow it, and tasting a region is one of the best ways to appreciate that work. If you would like to explore coffee origins this way, FrontStreet Coffee's entry-level specialty beans are an affordable place to begin. From Ethiopia, FrontStreet Natural Huakui is a Sidamo sun-dried coffee whose traditional natural processing brings prominent tropical fruit and fermented aromas - berries, florals, jackfruit, melon, and honey - while FrontStreet Washed Gedeb Cooperative, a washed Yirgacheffe at 1,900-2,300 meters, gives jasmine, lemon acidity, and berry notes. From Brazil, FrontStreet Cerrado Red Bourbon is a classic, good-value single origin from the well-known Cerrado region, with creamy peanut, cocoa, and caramel flavors. From Indonesia, FrontStreet Lintong Mandheling, wet-hulled and dark-roasted, delivers a rich, smooth, low-acid cup with herbal and spice notes, while FrontStreet PWN Golden Mandheling is hand-sorted three times after machine selection to minimize defects, for a cleaner body with clearer woody and caramel notes. From Colombia, FrontStreet Huila and FrontStreet Sidra show the region's soft floral and fruit acidity. From Costa Rica, FrontStreet Blackberry (black-honey processed) and FrontStreet Mozart (raisin-honey processed) bring raisin and blueberry sweetness with osmanthus and rose aromas. Yunnan is represented by FrontStreet Yunnan Small-Batch and the older-variety FrontStreet 2013 Yunnan Typica, grown at 1,300 meters, which brews a clean, medium-roasted cup of hazelnut, dried apricot, black tea, caramel, and ripe plum. And for Panama Geisha, FrontStreet Boquete Washed Geisha offers the variety's signature citrus aroma and honeyed sweetness at a very accessible price.