Trendy "Three-No" Products Sell Like Hotcakes! Home Café Freshly-Brewed Espresso Nationwide Shipping Creates Frenzy

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The Rise of Nationwide Delivery Fresh Coffee

With the continuous development of coffee culture, the coffee market scale has gradually expanded, and the consumer base has been extending to lower-tier markets. More and more forms of coffee are beginning to appear in the public eye!

Recently, on social media platforms, I noticed that some independent/home cafés have started selling freshly ground and extracted coffee with nationwide shipping! It's unclear when this trend began.

According to reports, this type of coffee is vacuum-sealed, packaged with ice packs, and then transported through nationwide cold chain logistics. The refrigerated coffee concentrate typically has a shelf life of 7 days, while frozen versions can even be preserved for half a month.

Unlike the instant portable coffee produced by large coffee brands in assembly-line fashion, this freshly ground espresso concentrate has richer aroma and more abundant crema.

Currently, searching for "coffee concentrate bags" on Xiaohongshu reveals many independent/home cafés operating this new business model with "nationwide shipping."

Evolution of Coffee Delivery Formats

Upon deeper investigation, besides these bagged "shipping coffee" products, there's also an upgraded version of freshly ground and extracted canned coffee. Packaging these short-shelf-life coffees in bags or cans for nationwide shipping sales is indeed a rather novel coffee business format. (Whisper: After several days of courier transport, can it still be considered freshly ground and extracted?)

Consumer Reactions and Concerns

Regarding this new type of coffee business launched by independent/home cafés, many netizens find it very fresh, enthusiastically asking for links, prices, and purchase methods under various bloggers' posts...

However, some netizens have more penetrating views, commenting: "Food has high quality requirements, can household workshops manage this? They'll let you operate for a while, then use food safety laws to fine you into bankruptcy," "A typical example of unlicensed products - the favorite of professional whistle-blowers," "It's just impulsive consumption. After several days on the road, the excitement is gone when it arrives. Then you take a sip and find it quite ordinary. It's better to just buy it at the café for convenience..."

Market Analysis and Challenges

Indeed, from the perspective of overall market demand, this form of coffee sales may not be ideal for customers in first and second-tier cities, as their surroundings already offer many higher-quality options. Once this novelty wears off, local users' initial excitement will likely fade away!

Moreover, this "nationwide shipping" coffee hasn't yet formed a complete supply chain. This coffee format is easily imitated, which could lead to a mix of genuine and inferior products. Driven by profit, some businesses might use substandard beans to produce these short-shelf-life coffees, thereby disrupting the coffee market order.

Business Hurdles and Considerations

Secondly, promoting this coffee business will present another challenge. How to build brand recognition is another hurdle that shipping coffee must overcome on its path to success. Questions about whether the packaged coffee can meet the specified shelf life and how to address quality certification documents are major issues that businesses need to address seriously.

Image source: Internet

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