What is the Starbucks Atmosphere Group? Studies Show Working in Coffee Shops Can Boost Productivity!

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On a leisurely afternoon, a well-dressed businessman and a fashionable urban girl sit quietly in the coffee shop, each holding a cup of coffee. They focus intently on their computer screens, occasionally typing a few sentences on the keyboard, sometimes frowning as if deep in thought...

Such scenes are often seen in coffee shops. These people are known as the "coffee shop atmosphere group."

Why Work in a Coffee Shop?

Why do people work in coffee shops? Some netizens have expressed that working in coffee shops can improve efficiency and help them focus better. What's the principle behind this? Could there be medicine in coffee that enhances work efficiency?

It turns out that the various environmental factors in coffee shops - the coming and going of customers, the beautiful jazz music, the light conversation sounds, and the noise of baristas knocking coffee grounds from the coffee machine - create new stimuli for their brains, inspiring their work creativity. They call this the "Coffee Shop Effect." An article published by BBC titled "Why You're More Creative in Coffee Shops" also indicates that coffee shops contain stimulating factors that enhance creativity, which are not available in offices or homes.

Just as some people like to listen to white noise before falling asleep (white noise: also called white noise, consists of sounds with frequencies of 20-2000 Hz that can be perceived by the human ear, characterized by monotony and regularity. After listening, it can resonate with the brain, putting the brain in a quiet, relatively inactive state, and producing fatigue and drowsiness), this combination of noise and crowds provides them with a very comfortable working environment, allowing those working in coffee shops to concentrate their attention and improve work efficiency.

Psychological Factors

In addition, there's a psychological term called "evaluation apprehension," which means that the presence of others can promote the improvement of personal activity efficiency.

When you see other people working in a coffee shop, you naturally enter a work state. The harder the people around you work, the more actively you will work.

It's just like when you were in school and the people around you were studying, you would unconsciously want to study as well. This coffee shop environment can help people significantly improve their work motivation.

Moreover, as a social venue with considerable foot traffic, coffee shops can stimulate some people's desire for expression, enabling them to express opinions and ideas that they might not dare to share at home or in the office.

The Sunk Cost Effect

Another point is the payment of sunk costs. Sunk cost refers to expenditures that have already been made and cannot be recovered, such as time, money, emotions, energy, etc.

When you arrive at a coffee shop, order an Americano and prepare to start working, the time and money you've paid can effectively help you value this coffee shop work trip. Your subconscious will think: "I've already come here, ordered something, and brought my computer. I can't just sit here without doing any work." (This is commonly known as the "since I'm already here" mentality, haha~)

Most importantly, caffeinated beverages themselves can keep people awake, provide power to the central nervous system, and are products that improve efficiency.

Important Considerations

These are the reasons why some people work more efficiently in coffee shops. However, it's important to note that not everyone can improve their efficiency by working in coffee shops!

First, you need to determine if you can concentrate and won't be distracted by the customers coming and going in the coffee shop, or by the music. After all, not everyone can concentrate in an environment with music and crowds.

Second, there's the influence of social venues. Many people today consider themselves to have "social anxiety" and don't like crowded places. If there are too many people, they might feel uncomfortable, which affects their work efficiency. This is also something to be aware of.

Third, there's the timing of work. Coffee shops generally operate during the daytime to afternoon hours. During this time, some people may not be suitable for work or may not want to work. They might prefer to think quietly at night. In that case, the coffee shop's business hours might not be suitable.

Finally, there's the equipment in the coffee shop. If it's a modern coffee shop like Starbucks, with sufficient internet speed and complete charging equipment, that's fine. However, if it's a traditional coffee shop, the network may not be planned to accommodate a large number of users. When there are many people, the internet speed becomes very slow, which seriously affects work efficiency.

Conclusion

However, whether it's a coffee shop or any other place, as long as it's a place that suits you, you can always improve your work efficiency.

Coffee shops are just one representative place that everyone is willing to go to. What everyone really needs is to observe and discover which environment is more suitable for themselves. After all, occasionally changing environments can also stimulate creativity.

Image source: Internet

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