2023 Latest Coffee Shop Marketing Analysis: The Secret to Coffee Shop Traffic is This?!

Professional coffee knowledge exchange. For more coffee bean information, please follow Coffee Workshop (WeChat official account: cafe_style).

For more specialty coffee beans, please add private WeChat: FrontStreet Coffee, WeChat ID: qjcoffeex

In the past, adults at home would keep various bags in cabinets: shopping bags from stores, plastic bags in different colors, and advertising bags distributed on the street. As children, we wondered why all these bags were kept.

But as we grew older, we began to understand this behavior and gradually became "collectors" ourselves, with various styles of coffee bags neatly stacked in a corner of our homes.

Recently, Luckin Coffee collaborated with the famous Japanese anime "JoJo's Bizarre Adventure: Stone Ocean" to launch limited edition merchandise, and their paper bags attracted significant attention. Many dedicated "JoJo fans" expressed that they were frantically buying Luckin products just to collect the bags.

Similar collaborations include those with Pepe the Frog and Yeshu Coconut Milk, among others. These paper bags with explosive design sense and strong visual impact have stimulated young people's desire to collect.

Framing them, keeping them in photo albums, creating journals, and collecting cup sleeves and packaging bags has become a "trendy culture" for many young people. On Douban (a Chinese social media platform), there's even a group called "Professional 'Waste' Paper Collection Group," where members enjoy collecting movie tickets, flight tickets, train tickets, and other types of "waste paper."

Just like collecting beautiful stickers as children—seeing a drawer full of stickers would bring a strong sense of satisfaction. Coffee paper bags also meet young people's collection criteria: beautiful, interesting, and satisfying.

The Growing Importance of Coffee Packaging

Besides Luckin, more and more coffee shop owners are trying to optimize their product packaging. As we all know, when a new product appears, packaging is the first thing people see. Only when the product packaging has a strong design sense and significant visual impact will it attract customers' attention and stimulate their desire to purchase. For products like coffee, whose quality can only be known after tasting, it's even more crucial to start with appearance.

Thus, coffee shop owners of all sizes have begun to focus on coffee paper bags. They incorporate their shop's style and product characteristics into these bags, transforming an ordinary-looking coffee product into an internet sensation.

Targeting Young Consumers

Today's primary coffee customers are young people who prefer things with a strong sense of design. When they see coffee packaging with such "texture" and quality, they spontaneously take photos and share them on various social media platforms. This creates online traffic and attention for the coffee shop's products, naturally boosting coffee sales.

In today's fiercely competitive coffee market, major coffee brands are going to great lengths to increase product sales. Besides striving for excellence in product quality and creating unique store styles, perhaps the best and most attractive strategy is optimizing simple packaging design.

After all, packaging is the best advertising space. Takeaway and delivery are the main ways that stores connect with customers. Paper bags, cups, and cup sleeves are essential investments for every store. Focusing on packaging should be a good way to create buzz and maintain high visibility today.

Image source: Internet

Important Notice :

前街咖啡 FrontStreet Coffee has moved to new addredd:

FrontStreet Coffee Address: 315,Donghua East Road,GuangZhou

Tel:020 38364473