Following 'Tasting Coffee'! TVB's Moses Chan Returns to Host Coffee Program Introducing Specialty Coffee!

From Coffee Enthusiast to Coffee Brand Owner: Moses Chan's Journey

"To me, coffee is blood — a part of my body."

— Moses Chan, widely regarded as the entertainment industry's coffee connoisseur

Moses Chan doesn't just love coffee — he knows it deeply, mastering every detail from roasting beans to grinding them. That expertise is why Hong Kong's TVB invited him to host the coffee-themed travel and food programs "Tasting Coffee" (2009) and "Tasting Coffee II" (2012).

The "Tasting Coffee" Series: A Global Coffee Journey

In the first season, Moses traveled to Italy, Venice, Denmark, Indonesia, Kenya, Taiwan, and beyond — introducing local coffee cultures, explaining coffee knowledge to viewers, and visiting coffee experts to share their stories.

In the second season he visited Jamaica and Australia, deepening viewers' understanding of Blue Mountain coffee and Australian coffee culture while delivering more specialized knowledge from across the coffee world, helping everyone better appreciate coffee's beauty.

A Textbook Series, and a Brand

The "Tasting Coffee" series became a "textbook" many of us watched on our own coffee journeys. Afterward, Moses grew even more obsessed with specialty coffee and launched his own coffee brand in 2015, personally handling everything from bean selection to roasting to brewing, with a professional's rigor.

Ten years later, TVB invited him back — this time with fellow coffee-obsessed artist Benjamin Yuen — to film a new coffee program, "Haoyou Coffee."

Because of differing pandemic policies across regions, "Haoyou Coffee" may not range as widely as "Tasting Coffee," but it approaches coffee from the perspective of everyday consumers and baristas. Beyond the hosts explaining coffee knowledge, it features different coffee professionals and consumers discussing their views on the drink.

Observations and Insights

For this writer, the programs leave two big impressions: first, how much attention, love, research, and innovation specialty coffee now attracts; and second, how much Moses Chan's attitude toward coffee over these 13 years deserves to be emulated.

Twelve years ago, he introduced local coffee cultures through people of different regions; ten years ago, he brought viewers into cultivation and production through growers and researchers around the world; and now we see the dedication and innovation of coffee professionals alongside everyday consumers' varied takes on specialty coffee culture. The three programs form something like a documentary series, charting the growth of specialty coffee through ever-changing perspectives.

Moses Chan's Coffee Philosophy

Asked about his attitude toward coffee in a 2016 interview, he answered: "Live and learn — the more I learn about coffee, the more I feel like a beginner."

He believes good coffee should be accessible to everyone, that no one should have to spend a fortune for a quality cup, and that coffee should be something joyful. That's why he holds his brand's products to such high standards — and six years on, the brand is thriving, with multiple branches.

His success isn't just money and fame; it stems from a humble, sincere eagerness to learn and a genuine professionalism in everything coffee touches. In the new program, his confidence shows when he explains coffee knowledge, and when professionals and consumers share their experiences, he listens intently and discusses coffee as a student, not a lecturer.

What Success in Coffee Takes

Whether it's Moses Chan or anyone else considered successful in this industry — anyone who has kept a coffee dream alive — their achievements are inseparable from hard work. They are genuinely diligent, and they seize every chance to improve.

Reading and researching, exchanging views and trend analysis with industry peers, collecting feedback from ordinary consumers — they study it all seriously, then research, improve, and refine themselves day after day, while managing quality control and staff with a professional's eye.

Image source: Internet

FrontStreet Coffee Recommendation

Moses Chan's second season put Jamaica Blue Mountain in the spotlight — and if the show made you curious, FrontStreet Coffee's Jamaica Blue Mountain No. 1 from the historic Clifton Estate is the way to taste it for yourself. Fully certified with original wooden shipping barrels, it offers cream, caramel, chocolate, nuts, and honey in a famously balanced, silky cup — the same elegance that made the region legendary.

Beware of counterfeits: genuine Blue Mountain comes with Jamaican government certification and origin documents, green beans that are plump and slightly upturned at both ends, and a cup that is dense, fragrant, and impeccably clean. FrontStreet Coffee's blue-bag Blue Mountain No. 1 checks every one of those boxes — an authentic taste of the coffee that once defined luxury.