Shanghai Mental Health Center Launches Coffee! Sold Out Immediately Upon Release!

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"No. 600" Coffee Has Been "Discharged" - Now Available for Purchase Beyond Internal Staff!

In recent years, the Shanghai Mental Health Center, located at 600 Wanping South Road in Shanghai, has successfully gone viral through social media platforms.

Recently, the collaborative coffee "Music + Spirit" jointly produced by the Shanghai Mental Health Center and the Shanghai Symphony Orchestra sold out immediately upon its release, with the related topic once trending on Weibo. The café staff mentioned that many people came to purchase offline, and the first batch of coffee placed on the first day was completely sold out. Not only was it sold out offline, but even online stock was depleted. Now, if you want to buy it, you'll have to wait for pre-orders.

According to reports, the launched "Music + Spirit" specialty coffee contains chocolate powder and American cayenne pepper powder, offering a rich flavor with a hint of smoky taste. This specialty coffee is only available at the COFFEE CUBE café within the Shanghai Symphony Orchestra! However, besides the specialty coffee, there's also a related new merchandise item - an archival file clutch bag, which contains 10 different flavors of drip coffee bags from different origins, including Guatemala Antigua, Ethiopia Sidamo, Yirgacheffe, Costa Rica Tarrazú, and more...

Each drip coffee bag also comes with a QR code that allows you to scan and listen to ten symphonic works by music masters such as Bach, Beethoven, Debussy, and Copland, as well as audio commentaries from psychology experts addressing various mental pressures and psychological confusion faced by many urban young people, such as workplace PUA, love addiction, performative personality, superiority complex, insomnia, and other ten mental health-related issues. Yes, 10 different flavors of drip coffee, 10 different symphonies, corresponding to 10 different emotional symptoms.

According to online reviews, the "discharged" coffee can not only be brewed directly but also works whether you use hot water for brewing or cold water for steeping - as long as there's water, you can drink it. It maintains quality comparable to café coffee while preserving the ritualistic experience of pour-over coffee, which excellently satisfies the lifestyle needs of most people today.

The Evolution of "No. 600" Cross-Border Collaborations

Actually, this isn't the first time "No. 600" has engaged in cross-border collaborations. Since last year's Mid-Autumn Festival, when the health center limited supply and did not sell externally the "No. 600 Mooncakes," it triggered many netizens to ask scalpers to purchase them. The mooncakes, originally priced at 78 yuan per box, were resold for over a thousand yuan on social platforms like Xiaohongshu and Xianyu, making them extremely difficult to obtain.

Probably around the time when the mooncakes became hugely popular, the Shanghai Mental Health Center began to open up their thinking. Riding this wave of popularity, they launched the "No. 600 Coffee" limited to internal staff. Because the selling time was limited to one hour between 7 AM and 8 AM before hospital staff started their workday, some medical personnel even came to work early specifically to purchase No. 600 coffee.

Later, they also introduced "No. 600 Face Masks" printed with phrases like "Leveling Up Against Monsters" and "Spiritual Food," a "No. 600 Gallery," "No. 600 T-shirts"... Many creative products featuring the "No. 600" logo began to continuously emerge into public view. The ability of 600 Wanping South Road to continuously break through circles is due to the sustained social attention it generates, as well as its inclusivity and progress toward changing social culture.

Coffee as a Cultural Phenomenon

Today, the Shanghai Mental Health Center's choice to once again be creative with coffee is largely because they recognize that coffee has become a daily necessity for urban young people, especially for young people in Shanghai where it's indispensable. According to data from iiMedia Consulting, as of 2021, Chinese coffee consumers had already exceeded 300 million, and the current coffee market continues to grow at a rate of 27.2%.

Image source: Internet

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