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Luckin Coffee x JoJo's Bizarre Adventure: Stone Ocean Collaboration Fails?! Netizens: I'll Design It Myself!

Published: 2026-01-28 Author: FrontStreet Coffee

Last Updated: 2026/01/28, For professional coffee knowledge exchange and more coffee bean information, please follow Coffee Workshop (WeChat official account: cafe_style). For more specialty coffee beans, add FrontStreet Coffee's private WeChat account: qjcoffeex. How strong is Luckin's execution? In mid-August, Luckin once posted on social media

Professional Coffee Knowledge Exchange | For more coffee bean information, please follow Coffee Workshop (WeChat public account: cafe_style)

For more specialty coffee beans, please add FrontStreet Coffee's private WeChat account: qjcoffeex

How Strong is Luckin Coffee's Execution Capability?

In mid-August, Luckin Coffee posted on social media asking netizens, "Who do you hope to see Luckin collaborate with!?" The comment section received over 40,000 responses. At that time, besides Doraemon and Stitch (both blue-themed), the most recognized choices among netizens included JoJo, Oriental Leaf Tea, Starbucks... (wait, that's off track!) Among these, one comment stood out: "Let's get the Cheese Latte available nationwide first before talking about anything else!"

And so! In late September, Luckin officially announced its collaboration with "JoJo's Bizarre Adventure: Stone Ocean," which would launch on October 10th, immediately exciting JoJo fans! Beyond the collaboration, Luckin also generously catered to netizens by bringing back the long-awaited Cheese Latte! This move perfectly captured the hearts of many loyal fans! However, before October 10th arrived, internal "spoilers" from Luckin sparked intense reactions among netizens... especially JoJo fans, when they saw the collaboration design:

JoJo's Bizarre Adventure collaboration announcement

First, let's look at a set of unofficial "spoilers" released a few days ago with this artistic style:

Now let's see the "spoilers" of the final product from Luckin's internal sources:

Official product design from internal sources

The bag design features the protagonist Jolyne Cujoh and her Stand as the main elements, with a color scheme using tiled quadrilaterals and circular patterns to express the passionate feeling of the manga!

However! However! Everything was fine until the addition of the Cheese Latte with its pun-based wordplay, which caused many fans to "break down"! The copywriting "Long (Jo) time coming! Cheese Latte!" along with the product's cutout image significantly reduced the design's aesthetic appeal.

Cheese Latte product with pun-based marketing

Although it didn't meet netizens' expectations, many expressed: It's acceptable! This looks better than the initial unofficial spoilers (just slightly better). Some netizens mentioned they thought Luckin would use real models for official photos and had already mentally prepared themselves not to buy...

Regarding Luckin's design this time, some netizens expressed that previous collaborations and limited edition packaging designs all looked very comfortable, but this packaging collaboration with the famously stylish JOJO adopted such an ordinary approach, leaving them somewhat disappointed.

However, other netizens commented: Those who think it's ugly are probably fake fans, JOJO has always been like this! Some also argued that this shouldn't be blamed on Luckin, as many domestic "Stone Ocean" collaboration merchandise use this same set of images - it's genuinely ugly and lacks sincerity...

Faced with these spoilers of the collaboration design, netizens couldn't sit still! They took matters into their own hands and started creating their own designs, "outshining" the official ones.

We must admit! The netizens' designs are truly beautiful! Absolutely stunning! The DIY versions of the collaboration design immediately received widespread praise from netizens and even gained recognition from many JoJo fans!

Although this packaging design failed to meet the expectations of JoJo fans, its promotional effect was excellent! It sparked discussion and reposting among netizens, while also inspiring DIY creations, further enhancing the promotional impact.

Beyond receiving redesigned versions from netizens, the original packaging design has also been transformed into various badges and even adapted as wallpapers for eco-friendly cups!