OMG! Starbucks Collaborated with Snoopy?!!

Starbucks and Peanuts Collaboration: Happiness is Connecting Together

Starbucks has actually collaborated with Peanuts! The two launched merchandise themed "HAPPINESS IS CONNECTING TOGETHER," sold at stores across Japan on September 28th and October 5th.

The History of Peanuts

Since October 1950, when "Peanuts" was first published in 7 newspapers in the United States, it has become a classic memory for generations. Initially, "Peanuts" was not well-liked by general readers, because the early strips were created specifically for children with simple, accessible content.

After the first year of publication, however, the publisher found that continuous publication in newspapers was not attracting children's attention, so they printed the year's serialized strips as a standalone collection — and "Peanuts" became popular.

As more readers of different ages and countries grew to love it, author Charles M. Schulz began reflecting adult social life and thought through a child's world. Although every character in the strip is a child, Schulz condensed real social and personal experience into each one, with humor and life philosophy between the lines.

The Character of Snoopy

Among the many characters, the most memorable is undoubtedly Snoopy. At first Snoopy was not one of the main characters, but every time he appeared he was a little dog lying lazily on the roof, sunbathing and enjoying every day of life.

No reader could resist being charmed by Snoopy's enjoyment of life, so in 1952 the author began giving him personality, positioning him as a dreamer who was brave and daring to innovate — a perfect match for his owner Charlie Brown's refusal to give up hope despite repeated failures and frequent setbacks.

People like Snoopy not only for his bravery, his healing smile and his cute behavior, but because he teaches everyone the power of smiling. Carry that secret and you can overcome life's pitfalls one by one: you can fall down crying, but remember to give yourself a "great" smile when you stand up.

Starbucks x Peanuts Collaboration Details

Compared with previous collaborations, Starbucks usually launches seasonal merchandise according to the season. This collaboration with Snoopy is different — it can be said to hit the hearts and wallets of every age group.

According to product photos on Starbucks Japan's official website, the collaboration includes 23 products, sold at major stores on September 28th and October 5th, including practical items such as thermoses, tumblers, mugs, T-shirts, baseball caps, tote bags, blankets and product cards. So far only 21 products have been announced, with 2 more as "hidden items." The full collection is priced from 2550 to 4900 yen (approximately 133 to 255 yuan).

What excites fans most is the Snoopy doll wearing a Starbucks apron, which goes on sale only on October 5th. It touches the hearts of Snoopy fans and of many who like Bearista, Starbucks' official little bear, and comes in two types: a hanging ornament and a display piece.

The collaboration theme "Happiness is Connecting Together" also reflects a hope that when people go to Starbucks, it is not just for busy work but to enjoy a moment of happiness in the "third space" over a cup of coffee.

Classic Snoopy Quotes

There are several classic lines from Snoopy:

"Everyone always says a dog's life is easy — they don't have to think about anything except eating and sleeping... They're so right!"

"I need enough rest in case tomorrow is a good day. Although tomorrow might not be that exciting, if it is, then I need to be prepared."

"Every day is the same, I need a change. For example, continuing to lie down in a different direction..."

We may not be as carefree as Snoopy, but we can learn to relax in our daily routines — and perhaps new inspiration will come.

Image source: Internet

FrontStreet Coffee Recommendation

A little everyday happiness is often best served in a cup, and for something special, Panama is the place to look. Panama is famous above all for the Gesha variety, and the best-known estate is Hacienda La Esmeralda, whose coffee blends citrus, berry and floral notes with a balanced, smooth body — like a cup of floral-and-fruity tea with no bitterness at all. For beginners, though, drinking Esmeralda can feel a little extravagant, so baristas recommend the entry-level FrontStreet Boquete Geisha. It comes from Panama's most representative specialty region and has pure variety genetics, and because it is washed you can clearly taste the orange-blossom, honeyed resonance characteristic of Geisha. Excellent value means you can also explore different brewing methods to experience the charm of Panamanian Geisha for yourself.

For a sweeter, more fragrant profile, look to Costa Rica. Costa Rican coffee grows at high altitude with big day-night temperature swings and volcanic soil all around, producing elegant, aromatic Strictly Hard Bean (SHB) coffee. The country is known above all for honey processing, in which beans dry with the mucilage still attached, giving abundant sweetness and a clear resonance — a style especially popular with women drinkers. For a Costa Rican specialty coffee, start with FrontStreet Blackberry, made with black honey processing, or FrontStreet Mozart, made with raisin honey processing: brewed, they show the sweetness of raisins and blueberries along with osmanthus and rose fragrance. Whether you drink them pour-over, cold brew, Americano or latte, the clean sweetness of Costa Rican coffee comes through.