OMG! Starbucks Collaborated with Snoopy?!!

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Starbucks and Peanuts Collaboration: Happiness is Connecting Together

Wow! Starbucks has actually collaborated with Peanuts! They launched merchandise themed "HAPPINESS IS CONNECTING TOGETHER" and sold it at various stores in Japan on September 28th and October 5th.

The History of Peanuts

Since October 1950, when "Peanuts" was first published in 7 newspapers in the United States, it has become a classic memory for generations. Initially, "Peanuts" was not well-liked by general readers because the early comics were created specifically for children with simple and accessible content.

However, after the first year of publication, the comic's publisher found that continuous publication in newspapers did not attract children's attention, so they printed the year's serialized comics into an independent collection, and "Peanuts" became popular!

As more and more readers of different ages and countries grew to love it, author Charles M. Schulz began to reflect adult social life and thoughts in the world of children. Although every character in the comics is a child, the author condensed real social and personal life experiences into each character during creation, with humor and life philosophy between the lines.

The Character of Snoopy

Among the many characters, the most impressive one is undoubtedly Snoopy! Initially, Snoopy was not one of the characters, but every time he appeared, he was a little dog lying lazily on the roof, sunbathing and enjoying every day of life.

No reader could resist being charmed by Snoopy's enjoyment, so in 1952, the author began to give Snoopy personality, positioning him as a dreamer character who was brave, daring to innovate, which perfectly matched his owner Charlie Brown's personality of never giving up hope despite repeated failures and frequent setbacks.

People like Snoopy not only because of his bravery, healing smile, and cute behavior, but also because he teaches everyone the power of smiling. Let you carry this secret and overcome the pitfalls of life one by one. You can fall down crying, but remember to give yourself a "great" smile when you stand up.

Starbucks x Peanuts Collaboration Details

Compared to previous collaborations, Starbucks usually launches seasonal merchandise according to the season. But this Starbucks collaboration with Snoopy is different. It can be said to directly hit the hearts and wallets of all age groups!

According to the product photos from Starbucks Japan's official website, this collaboration includes 23 products, sold at major stores on September 28th and October 5th, including practical items such as thermoses, tumblers, mugs, T-shirts, baseball caps, tote bags, blankets, and product cards. Currently, only 21 products have been announced, with 2 more as "hidden items"! The entire collaboration series ranges from 2550 to 4900 yen (approximately 133 to 255 RMB).

What excites fans most is the Snoopy doll wearing a Starbucks apron, which only goes on sale on October 5th! This not only touches the hearts of Snoopy fans but also hits the hearts of many who like Bearista (Starbucks' official little bear)! It's also divided into two types: hanging ornaments and display pieces!

This Starbucks collaboration theme "Happiness is Connecting Together" also hopes that when people go to Starbucks, it's not just for busy work, but also to enjoy a moment of happiness in the "third space" over a cup of coffee.

Classic Snoopy Quotes

There are several classic lines from Snoopy:

"Everyone always says a dog's life is easy, they don't have to think about anything except eating and sleeping... They're so right!"

"I need enough rest in case tomorrow is a good day. Although tomorrow might not be that exciting, but if it is, then I need to be prepared."

"Every day is the same, I need a change. For example, continuing to lie down in a different direction..."

Although we can't be as carefree as Snoopy, we can learn to relax in our daily routines, and perhaps new inspiration will come.

Image source: Internet