Post Office Coffee Plans to Open 100 Stores by Year End! And 100% Use Yunnan Coffee Beans!

Post Office Coffee Aims for a 100-Store Expansion

Post Office Coffee co-founder and CMO Dong Kexin recently told media that the brand will accelerate store expansion in the second half of this year, with the goal of completing its "Hundred Store Plan" — 100 stores by year end!

Dong revealed that Post Office Coffee will open stores intensively in key cities. "And thanks to our advantage with China Post's network outlets, we'll also go 'deeper' into sinking markets," he said.

According to him, the supply chain uses 100% Yunnan coffee beans. Whatever the brand, coffee is ultimately the business. "True core competitiveness must return to product strength, operational capability, and supply chain capability," Dong stated.

Post Office Coffee is a coffee shop concept opened by China Post, selling coffee drinks alongside teas and snacks. Cakes are priced at 18.8 yuan, beverages run 12–30 yuan, and coffee 22–38 yuan. Both in-store pickup and delivery are available.

Customers can even have their photos printed on postcards — the shop offers mail collection and sending services. The green post office facade, rich with postal details, pairs green mailboxes with a cup of Post Office Coffee under a stamp label: postal heritage and coffee fused into one. Add nostalgic-style postcards and the cultural atmosphere comes alive instantly! Outdoor seating rounds out the experience.

On February 14, 2022 — Valentine's Day — "Post Office Coffee" officially opened at No. 388 Hubin South Road, Siming District, Xiamen. It brings to mind the saying: "In the past, carriages were slow and letters far apart, so one could love only one person in a lifetime." Perhaps that's exactly why they chose February 14th. We joke about courier services, but China Post has always endured — no matter how remote the destination, EMS will deliver to your door.

Since February, Post Office Coffee has partnered with China Post to pioneer the "coffee + post office" format, building a domestic coffee brand Chinese consumers can buy, afford, and want to buy.

On May 15th, three months after the first store, a second Xiamen location opened at the Xiamen Cat Street Themed Post Office. In the half year since, 6 stores have opened across 4 cities nationwide.

Next come Changsha, Nanjing, Hangzhou, and Fuzhou, it's said. With China Post's outlets spread through streets and alleys across the country, layering coffee's fashion onto the post office's history, the unassuming Post Office Coffee has become an internet-famous check-in spot. Its 7th store — the Xiamen Jimei University Chengyi College branch — was set to open the following week.

As consumer expectations shift and competition intensifies, new retail brands keep exploring new products and consumption scenarios while harvesting consumer data and traffic. Differentiated products and internet-savvy operations may be the keys to expanding the coffee market.

Backed by the China Post tree, locations and store resources are Post Office Coffee's strengths. But with Starbucks and Luckin holding commanding positions, new brands entering constantly, and time-honored brands crossing over into coffee, can Post Office Coffee stand out from the crowd?

Image source: Internet

FrontStreet Coffee Recommendation

A coffee chain betting entirely on Yunnan beans deserves a closer look at what Yunnan coffee can do. FrontStreet Coffee's Yunnan picks:

• FrontStreet Yunnan Xiaoli (Baoshan, washed, medium roast) — Yunnan "xiaoli" is simply Arabica, first planted in 1904 when French missionary Tian Deneng brought Typica seeds from Vietnam to Zhukula Village, Binchuan County. Baoshan's frost-free, dry-hot valley climate gives this washed, medium-roast daily cup gentle nut and chocolate sweetness with a light plum acidity — the perfect first taste of Yunnan coffee.
• FrontStreet 2013 Yunnan Typica (natural) — grown at FrontStreet's own estate since 2013 from fully ripe red cherries and natural-processed; medium roast brings dark berry tones, caramel sweetness, chocolate, a hint of dried apricot, and a black tea finish.
• FrontStreet Dark Cocoa Blend — Yunnan Xiaoli combined with Brazil Cerrado: Brazil supplies mixed-nut aroma and balance while Yunnan plays chocolate and citrus. Its Americano balances sour, sweet, and bitter with nut and brown sugar notes; as a latte it's silky with almond and cream — very beginner-friendly.