Major Chinese Pharmaceutical Company NCPC Opens Milk Tea Shop: Is Drinking Milk Tea Healthy? Yes, It Is!

Pharmaceutical Giant Enters Tea Market: NCPC Launches "Zhenyinzi" Brand

This August, North China Pharmaceutical Company (NCPC) published an article titled "Healthy Trend Drink 'Zhenyinzi' Lands at Chang'an Wanda on Qixi Festival, Receives Warm Welcome" on their official WeChat account, sparking online discussion. A major pharmaceutical company promoting tea drinks???

Strategic Diversification Amid Challenges

That's right! This well-known pharmaceutical company has turned to the tea market under pressures including collective procurement credibility issues, declining net profits, and high debt burdens. According to reports, the "Zhenyinzi" trademark belongs to NCPC's subsidiary, Hebei Huawei Health Industry Co., Ltd. Tianyancha data shows that NCPC holds 51% equity in this company.

First Store Launch and Brand Positioning

In mid-August, the brand established its first store in Shijiazhuang, Hebei Province. Their focus is on "healthy water," "Five Elements Secret Formula," "pure natural zero additives," "herbal formulations," and "affordable prices." Basic drinks cost only 7 yuan!

Health-Focused Customer Experience

Beyond affordable pricing, the tea shop maintains the professional standards expected from a pharmaceutical "industry leader." During trial operations, customers purchasing milk tea could enjoy comprehensive intelligent health examinations, immediately attracting Shijiazhuang netizens to visit and experience the service.

According to customer feedback, the health examination is quite thorough. The robot detects 10 major body systems and 70 indicators, recommending specific beverages based on the results... For eye fatigue, try the anthocyanin blueberry milkshake. For immunity enhancement, try the high lion's mane melon milkshake...

Market Success and Expansion Plans

This "buy milk tea, get health" approach generated nearly 8,000 yuan in revenue on the first day. In the following months, the tea shop's business remained so popular that they had to suspend delivery services to better serve in-store customers. Brand management seized this opportunity to prepare investment materials and will officially open franchising next year. The first phase reportedly plans to launch in several cities in North China.

Business Model Beyond Tea

But wait! Franchising isn't just about selling tea drinks! The stores will also sell Huawei Health's "functional health foods," upholding the corporate mission: "Everything for Human Health." This means Zhenyinzi tea franchise stores will become distributors for Huawei Health...

Surprised? Unexpected! Even their merchandise considers everyone's health

Image source: North China Pharmaceutical Company

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