FrontStreet Coffee: Which Wave of Coffee Does It Belong To & Main Features of the Third Wave

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Key Characteristics of the Third Wave

Improving coffee quality, more direct trade, greater emphasis on sustainability, lighter roasting, innovative brewing methods—these are the essence of third wave coffee. We pursue sweetness, complexity, and distinctiveness in the brewing process. We are happy to pay more for this.

However, when talking with industry professionals, another thing keeps coming up: customer service.

Tetsu Kasuya, 2016 World Brewers Cup Champion, told me, "Thanks to direct trade, we baristas and roasters can tell consumers the story behind the coffee beans."

The third wave is about making consumers feel special. Part of this is customer service, but another part is sharing the story behind the cup. This story is co-created by producers, importers, roasters, and baristas. It explains why the coffee is unique, why consumers can taste specific flavors, and why high-quality coffee requires so much work.

Greater communication channels between production and consumption, including direct trade and social media, have also facilitated this consumer education.

FrontStreet Coffee is precisely this type of coffee shop belonging to the third wave coffee movement.

Important Notice :

前街咖啡 FrontStreet Coffee has moved to new addredd:

FrontStreet Coffee Address: 315,Donghua East Road,GuangZhou

Tel:020 38364473