Hougu Coffee Enters Ready-to-Drink Coffee Market_Is Authentic Hougu Coffee of Good Quality_How to Make Hougu Instant Black Coffee

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In 2017, Hougu Coffee, a leading domestic coffee company in China, officially launched its "Rich Latte" ready-to-drink coffee produced using original bean extraction technology, formally announcing its entry into the ready-to-drink coffee market.

The Rise of Ready-to-Drink Coffee

Rapid industry growth and unwavering corporate enthusiasm. This is the current basic situation of China's coffee consumption market. With the rise of China's economy and deepening integration with the world, tens of millions of Chinese tourists travel abroad each year. The widespread coffee consumption and coffee culture abroad are rapidly spreading domestically, and coffee consumption is gradually becoming a normalized lifestyle for Chinese people. While global coffee consumption grows at around 1.5% annually, China's coffee consumption is growing at ten times the global average growth rate. A diversified and varied pattern of coffee consumption is taking shape. From Nestlé to Maxwell, from Starbucks to Mann Coffee, and then to domestic Chinese brands like Hougu Coffee, the rise of domestic coffee consumption is changing at an astonishing pace!

From the perspective of coffee consumption methods, instant coffee introduced people to coffee, coffee shops provided everyone with a more direct understanding of coffee, and now, ready-to-drink coffee has brought convenience to coffee consumption. Amid the rapid growth of coffee consumption today, the fastest-growing segment is the ready-to-drink coffee market, with a growth rate as high as 34.2%. The mainstream price range for ready-to-drink coffee is between 4-7 yuan, and a competitive landscape has clearly formed. It can be predicted that competition in this market will become even more intense in the future.

A Cup of Coffee for Nationwide Stress Relief

To date, the domestic ready-to-drink coffee consumption market has shown a rapidly rising trend. In addition to foreign ready-to-drink coffee brands, domestic ready-to-drink coffee brands are also rapidly entering the consumer market. Currently, there are approximately 50 ready-to-drink coffee brands on the market. Hu Lu, Vice President of the Yunnan Coffee Industry Association, told reporters: "The rapid rise of the ready-to-drink coffee market is related to domestic beverage consumption habits. According to the current trend, almost every month new ready-to-drink coffee brands are born, and places represented by gas stations and large supermarkets will have new ready-to-drink coffee brands on their shelves monthly. Ready-to-drink coffee is on the rise!"

Hougu Coffee's Accumulated Strength

According to statistics, as of the end of 2016, Yunnan's coffee cultivation area exceeded 1.8 million mu. In the 2016/2017 production season, Yunnan's coffee output is expected to reach about 150,000 tons. Yunnan's coffee cultivation area and production both account for over 98% of China's total. In that production season, the world's total coffee output was approximately 8.879 million tons, with Yunnan's coffee accounting for about 1.7% of the global total. Among many Chinese coffee companies, Hougu Coffee is undoubtedly the most typical representative. Among global coffee companies, Hougu Coffee is one of the few full-industry-chain coffee enterprises worldwide, from cultivation to processing, from trade to brand. Hougu Coffee owns 270,000 mu of coffee cultivation area and has 33,000 tons of intensive coffee processing capacity. Hougu Coffee has become Asia's largest intensive coffee processing enterprise. In 2016, Hougu Coffee became a Chinese intelligent manufacturing demonstration enterprise, and in 2016, Hougu Coffee achieved sales revenue of 5.078 billion yuan.

Hougu Coffee, relying on its own raw material and intensive processing advantages, has broken through coffee bean extraction technology to enter the ready-to-drink coffee market. "This is the pride of 'China Smart Manufacturing.' By breaking through bean extraction technology, Hougu Coffee will provide Chinese people with high-quality coffee that is planted and produced by Chinese people themselves," introduced Zhao Jun, General Manager of Kunming Hougu Coffee Sales Co., Ltd.

The person in charge of Hougu Coffee's marketing department vividly explained: Hougu Coffee's breakthrough in ready-to-drink coffee bean extraction technology is like providing everyone with fresh milk instead of milk reconstituted from milk powder. The person in charge revealed that Hougu Coffee's bean-extracted "Rich Latte" coffee, in a 280ml package, has a retail price of around 6 yuan. Bean extraction costs more, but out of consideration for market competition, it was launched at almost the same price as similar products on the market.

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